THE 22 IMMUTABLE LAWS OF SELLING’ book written by Andy Ferrari Norman is a wonderful book. I just re-read it and find that if you just use 3 ideas, your business will explode. Here are my top 10 favourite laws: Law of Facts Tell, Stories Sell – People buy stories, and if you can personalise your stories, the more they will buy. Never just provide facts without a story, for nobody remembers facts but we all remember stories for life Law of Products – if your products sucks, no great selling can make them sell. But great selling can make ordinary products sell. That's why it is so important to be good in selling Law of Mind Selling – the mind must buy first before the body can pay Law of Perception – selling is not a battle of products but a battle of perceptions . All truth is relative. The only reality you can be sure about is in your own perceptions. Seling is a manipulation of perception...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com