Business and Money Tips

S N Venkat is senior associate director, Office of Postgraduate Professional Programme, Singapore Management University At the end of the first set of United States presidential primaries, and as Super Tuesday — the biggest primary election — starts today, it is becoming clear there is a real possibility that billionaire Donald Trump may be the Republican presidential candidate this year. While it might have taken many political pundits by surprise, there were some, like the creator of the famous Dilbert comic strip, American cartoonist Scott Adams, who warned in 2015 that there was a method to Mr Trump’s apparent madness and that it came from the art of persuasion. There are scholarly attempts to explain them, based on well-known books on the subject such as Mr Robert Cialdini’s Influence — The Psychology of Persuasion, but what explains Mr Trump’s method is one simple sentence. Mr Blair Warren, author of the e-book The One Sentence Persuasion Course — 27 Words To Make