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5 Keys to Do Well in Business Today

As I learnt from my Coach today, to do well in business requires us to think differently, the 5 keys to do well in any business, big or small:
  1. Sales and Marketing are still the 2 most important functions of any business.  It is not how good your product or service is, but how good people think your product/service is.  How people think about (when they are not your client yet) is nothing but sales and marketing. Even referrals is a form of marketing, so is the commonly used advertising.  
  2. It's about Your Reach - who knows you.  Many times it is about who is in your database: and how you contact this database and turn them into goldmine (not landmine)
  3. Never give up on your goals and dreams: work on them, rest on them, but never give them up. For when a business has no dreams or goals, it is just a money making machine
  4. Perseverance is everything: don't strike while the iron is hot, strike until the iron is hot.  Rise above perturbation (extreme pressure) and you'll achieve breakthrough; if not, you'll have break-down, break-apart and break-within
  5. Always ask yourself: what are you most passionate about today?  As the song Flashdance sings, "Take Your Passion, and Make it Happen".  Enjoy your day!
By Andy Ng, Business Coach and Trainer at Asia Trainers, details of courses at here.  Related articles:
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