Business Integrity the SuperME Way

Business Integrity the SuperME Way

In business, integrity is constantly tested.

We see it everywhere: leaders snatching clients from their downlines, competitors undercutting deals, partners chasing profit at any cost. It is tempting to play the same game, to fight fire with fire. Recently a leader tried to pull me away from my manager to his team. He promised more perks and training opportunities. It was tempting to me, and I almost jumped ship.

But when I live as my SuperME, the path becomes clear.

1️⃣ Return to Purpose

My Purpose is simple: to harness the potential in people. It is not to maximize profits at all costs. So whenever I face integrity issues, I go back to Purpose. The answer is then obvious: if a decision damages people, trust, or truth — it is not aligned with my Purpose.

When Purpose leads, peace follows.

2️⃣ Guided by Sun Tzu’s Art of War

Sun Tzu taught: “Know yourself and know your opponent, and you will never be defeated.”

I know myself: my Purpose, my SuperME, my values.

I also know my opponents: their main goal is profit. Since we are not on the same wavelength, I do not waste my energy trying to match them. I simply step aside, choosing alliances that align with my truth.

This is how to win without fighting.

3️⃣ Trusting the Cycles of Yijing

The Yijing, the Book of Changes, reminds us that life moves in cycles. Nothing stays hidden forever. When I practice integrity, it may seem slow, but the cycle always returns to me. The trust I build compounds; the value I create circulates back. And yes, the reverse is true too — dishonesty will eventually come back to those who practice it.

🌱 The SuperME Approach

So my compass in business is a threefold alignment:

SuperME (Purpose, Love, Gratitude)
Sun Tzu (Know yourself, know others)
Yijing (Trust the cycles of truth)

With this, I no longer fear being taken advantage of. Because I know the most sustainable profit is integrity, and the greatest wealth is trust.

And every time I act with integrity, I’m not just doing business.

I’m building legacy.

Comments

What an Executive Coach and Business Coach Does

The Secret Under the Mattress: Why would a 79-year Man Bet So Big on 4D?

It was 2007 when we discovered his secret. While moving my father’s mattress, we found them: heaps and heaps of Singapore Pools 4D tickets. They were stacked in layers, a paper trail of lost hopes. What shocked us most wasn’t just the volume, but the stakes. He wasn’t betting a few dollars for fun. He was punting hundreds of dollars per draw—nearly ten times a month. At the time, my siblings and I were furious. Our father was a 79-year-old retiree. We wondered, with a mix of anger and confusion, why a man at his stage of life would need to win such "big money." What was he going to do with the money? We saw it as a reckless habit, a sign of poor judgment in his final years. Some of us would say, "If I were to give him money to buy 4D, why don't I use the money and buy 4D myself? At least I have better discipline". It has taken me two decades, and the experience of raising my own three grown-up children, to finally see the truth that was hidden under that matt...

Head Bleeding when the Chair Falls

The Weight of Silence: What Were We Really Arguing About? My earliest memories are punctuated by the sound of shouting. In 1970, when I was barely 6 years old, I stood as a small witness to the fierce quarrels between my father and my late eldest brother Kah Yang (he passed away in 1971 at the age of 17). As I grew up, these contradictions became the soundtrack of our lives, usually centered around our family's shoe shop and clothing stalls in Chinatown. In the court of family opinion, the verdict was almost always the same: my father was "wrong." He was judged as a man who didn't fulfill his role, who wasn't "burdening" enough for the family’s success. But as I look back from the vantage point of 2026, I have to ask: Was that actually true? Let me finally put to rest what my father did right: the truths that were buried under decades of criticism: Unseen Labor: He worked grueling, long hours. I remember him hauling boxes of goods and equipment to set u...

Business and Money Tips

Search This Blog