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Yijing Principles in Mixue's Success

As of today (Nov 2025), in terms of store count, Mixue has 45,000 worldwide, exceeding 43,000 of McDonald's. Mixue is a public-listed company in Hong Kong (not listed in China).  It's financials shows that it is a highly profitable business with 18% net profit margin.  

Yijing (I Ching) Principles in Mixue’s Success

Yijing ConceptApplicationOutcome
Hexagram 11 – Tai (Peace)Tian and Di in balance → balance profit and purpose. Mixue keeps low price yet strong profit through scale.Harmony creates sustainability.
Hexagram 5 – Xu (Waiting)Patience before global expansion — built supply base first.Stable foundation before growth.
Hexagram 46 – Sheng (Pushing Upward)Step-by-step growth through franchising instead of big corporate leaps.Steady, inevitable rise.
Yin–Yang BalanceYin = affordability and humility, Yang = speed and vision.Balanced energy → mass adoption without arrogance.

Yijing Wisdom: “When you are humble and flexible, Tian (the universe)  opens the path.”
Mixue’s modest pricing and cheerful image align perfectly with that energy.

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