Chagee, Mixue, Sakiy and Sheng Siong: What do They Have in Common?

Real Case Studies That Prove Love Intelligence Works

1. CHAGEE — Loyalty Built Through Heart-Led Consistency

CHAGEE grew rapidly not because of tea, but because every outlet practised the same heart-led approach: warm greetings, consistency, and emotional safety. Customers return because they feel remembered.
This is LQ in action: predictable care creates predictable loyalty.

2. MIXUE — The Power of Simple, Heartfelt Service

MIXUE overtook global brands not through discounts, but through kindness and connection at the counter. Their young staff are trained not to follow scripts, but to create comfort.
Even a $1 ice cream can carry $100 worth of warmth — that is Love Intelligence.

3. SAKIYA — Japanese Heart Service with Zero Tolerance for Coldness

SAKIYA trains staff to deliver calm, sincere attention in every moment. Even when the queue is long, they maintain emotional presence. Customers sense this. Trust grows. Repeat visits multiply.
This is LQ: emotional professionalism.

4. Sheng Siong — Trust Through Authentic Care

Sheng Siong won Singapore’s hearts because they prioritise care for both staff and customers. Their frontline teams are trained to “serve from the heart,” especially during crisis periods.
During COVID, their LQ-driven service built the strongest loyalty in their history.

If these companies can grow faster than competitors — without big marketing budgets —
imagine what a Love Intelligent service team could do for your organisation.

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