1. CHAGEE — Loyalty Built
Through Heart-Led Consistency
CHAGEE grew rapidly not
because of tea, but because every outlet practised the same heart-led approach:
warm greetings, consistency, and emotional safety. Customers return because
they feel remembered.
This is LQ in action: predictable care creates predictable loyalty.
2. MIXUE — The Power of
Simple, Heartfelt Service
MIXUE overtook global brands
not through discounts, but through kindness and connection at the
counter. Their young staff are trained not to follow scripts, but to create
comfort.
Even a $1 ice cream can carry $100 worth of warmth — that is Love Intelligence.
3. SAKIYA — Japanese Heart
Service with Zero Tolerance for Coldness
SAKIYA trains staff to
deliver calm, sincere attention in every moment. Even when the queue is long,
they maintain emotional presence. Customers sense this. Trust grows. Repeat
visits multiply.
This is LQ: emotional professionalism.
4. Sheng Siong — Trust
Through Authentic Care
Sheng Siong won Singapore’s
hearts because they prioritise care for both staff and customers. Their
frontline teams are trained to “serve from the heart,” especially during crisis
periods.
During COVID, their LQ-driven service built the strongest loyalty in their
history.
If these companies can grow
faster than competitors — without big marketing budgets —
imagine what a Love Intelligent service team could do for your organisation.
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