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Leapfrog Selling Strategies for Samsung Galaxy S7

Note: The just announced $500 Quarterly Training Credit starts functioning on 1 March 2015

Last year around this time, based on the specifications announced, I predicted that Samsung Galaxy S5 will not make any difference to arrest the decline in sales of Samsung's mobile phone.  

 This prediction turned out to be true.  In fact S5 sold less than S4, and S4 in turn sell less than S3.

 So how will S6 fare this year?

 I'm sorry to predict that S6 will at best, maintain the same sales as S5 or slightly better than S5, but will not make any major difference to arrest the decline in Samsung's sales.  For Samsung to pick up its sales and be as successful as S3, they need to do Leapfrog Selling.  
Leapfrog selling is about sales and marketing strategies that not just improve on previous sales, but leapfrog and be ahead of the curve significantly.  Like iPhone 6, Galaxy S3 and Galaxy Note 3.  There are 5 areas that you have to leapfrog in your business for your sales to leapfrog:
  1. Product and Service: must offer high value that few people can do, like the stylus pen on Note series
  2. Management: must fully the sales department and give them rapid promotion opportunities, high incentives and yet tolerate failure
  3. Delivery: must be top notch with high quality consistency
  4. Research and Development: focused on user value, not just features.  If you cannot offer valuable features, lower your price like what Xiaomi does
  5. Selling: the entire sales team must do the following 4 things:
  • Aggressive Prospecting: get customers to switch their vendor to you (read here)
  • Hard to Beat Offer that closes the sale each time the offer is presented
  • Persistent Follow-up
  • Challenger Sale method of selling, whereby the salesperson teach the customer for insights, tailor for resonance and take control of the sales situation (read here for details)
In short, it is not just aggressive selling, but leapfrog selling that will make the difference.  Remember, if you do not have significant lead over your competitors, your competitors will leapfrog you and take over your business, like what happened to Samsung 2014 to now. Perhaps Samsung will introduce a leapfrog killer S7 in 2016 to make this happen.  Related articles:
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