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我们应该如何衡量AI的投资回报(ROI)?

AI帮你省下10小时,然后呢?真正的AI投资回报是什么?

我们应该如何衡量AI的投资回报(ROI)?

不是单看节省了多少工时、裁减了多少员工,或降低了多少成本。

而是看:AI释放出来的时间、人才和资源,究竟创造了多少新价值?

今天,许多企业自豪地宣布:

AI让生产力提高30%,人力需求减少20%,每年节省数万小时。

听起来很了不起!

但我想问一个简单的问题:省下来的时间,到哪里去了?

假设AI让100名员工每天各节省两小时。每天就是200小时,一年大约节省50,000小时!

听起来非常惊人!

但如果员工只是写出更多报告、参加更多会议,或者花更多时间检查AI生成的内容……

**真正创造了什么价值?**

更值得深思的是,如果企业因为AI而裁掉20名员工,虽然公司利润可能增加,但如果这些员工长期失业,社会也失去了他们的购买力、生产潜能和经济贡献。

节省成本确实能提高效率,但不一定等于创造可持续价值。

真正的AI投资回报,应该看三个方面

**第一:创造了多少新收入?**

企业有没有利用AI开拓新市场、开发新产品、吸引新客户,甚至创造过去不可能实现的新商业模式?

**第二:解决了多少真正的问题?**

AI有没有改善医疗服务、缩短等候时间、提升教育普及率、帮助老龄人口,甚至为生育率下降等社会难题寻找新方案?

**第三:员工变得更有价值了吗?**

员工是否培养了更好的判断力、创造力、人际关系和新能力?

还是只是更有效率地完成那些迟早会被AI全面自动化的工作?

这正是爱的智慧(LQ)越来越重要的原因

AI提供速度和能力。

但LQ让这些能力真正转化为价值。

**Care 关爱:** 了解人们真正的需求,而不只是追求效率。

**Courage 勇气:** 敢于挑战旧商业模式,开拓新机会。

**Connection 连接:** 建立信任、发展关系、创造新市场。

想象两家公司。A公司利用AI裁掉100名员工,每年节省500万元。

B公司**利用AI释放相当于100名员工的工作产能,重新培训员工,开拓两个新市场,每年增加2,000万元收入。

两家公司都可能提高生产力。但哪一家企业更有未来?

所以,CEO、人力资源主管和董事会,不应该只问:**“AI能帮我们省多少钱?”**

而应该问:**“有了AI,我们现在能够创造哪些过去无法实现的价值?”**

这就是提高效率与真正转型的区别。

也是我认为衡量AI投资回报最重要的标准。

### **AI的真正价值,不是让人变得更便宜,而是让人变得更有价值!**

**省下时间只是开始,创造新价值才是真正的AI生产力。**

**吴林朔 Andy Ng | CA, MBA**  

财务治理与战略顾问  

《AI时代的董事会优势》(The Board Advantage in the AI Era)及《爱的智慧》(Love Intelligence)作者

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