The 4 Immeasurable that Get Heads Nodding

In our Sales Power (more at here) and other sales and marketing courses, we teach people not to sell their product, its advantages and even the benefits it will accrue to the user. For all these things are measurable, but in life it is the immeasurable that will get heads nodding.

The 4 Immeasurable are:

Hidden Potential. Everyone has some hidden potential inside them, and the goal of the salesperson is to harness this potential. It could like in the prospect's production capability, and by investing in the machine that you are promoting, they can reach their potential faster and easier.
Achieve Dreams. If you can dream it, you can make it. A good salesperson talks about his prospect's aspirations and dreams and let them know that they too can realize their dreams. Note that this may have nothing to do with what you are selling, but it surely touches their hearts. When you can touch somebody's hearts, it is limitless what you can do.
Love and Concern. A good salesperson genuinely cares for his prospects whether they buy or not. He loves them with his heart, and the best way to express his love is to serve them well, before and after the sale.
Happy Now. They say Singapore workers are 'under happy', that means that happiness is a cherished goal. Salespeople must make people happy NOW, and the best way to do so is to be happy themselves and help their prospects to be happy with what they have now. Only then can the salesperson show them how to be even more happier when they become his client.

By Andy Ng of Asia Trainers, list of courses at here. Related articles:

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