The rate of Samsung's drop is exactly the same as Nokia in 2009: its sales and profits drop by more than half when the overall market size is growing at least 30% annually.
According to Samsung, its market share for smartphones now stands at less than 24%, compared to 35% in 2013. Samsung attributed the drop in business to the onslaught of cheap smartphones from China (like Xiaomi and Lenovo) and the success of Apple's iPhone 6 on the higher end of smartphones.
So is it true that your competitors take away your business? We know that even if you half your price, you may still not able to beat your competitor. (read here for explanation)
The fact is if you look at the models introduced by Samsung in 2013 and 2014: they are all iterations, that is, incremental improvements over the previous models. Whether it is Samsung Galaxy Note 4, Galaxy S5, Galaxy Alpha or Galaxy Note Edge, they all spotted faster processors, sharper screens and higher pixels for cameras. All these are good, but they are just iterations and not major improvements or quantum leaps, unlike the revolutionary Galaxy Note and Galaxy S2 in 2011. The point is not whether they are good, but the previous models were already very good, how to expect consumers to fork out money again to buy something that is just marginally good?
According to marketing guru Jack Trout, if you don't differentiate, you will die. (read here for the 8 ways to differentiate) Of course not die in a fast way, but die slowly when cheaper competitors take away your business. What's the way out of this? Be different. But not just minor improvements, but making quantum leaps like what Apple's i-Phone 6 is doing now.
All these require a change in mindset. The human brain likes to limit itself, and most people are using only less than 10% of their brain. Imagine if we could use 100% of our brain, interesting things will happen. (read here for article). We need a new way of selling, called Limitless Selling. From now onwards there is simply NO LIMIT in what we are selling.
Limitless Selling starts from ourselves: where we burst all barriers and attain the unattainable. We will work out a plan to double and treble our sales in the next 12 to 24 months. All our products and services need to be revamped or re-packaged. Our solutions and services to customers will also be changed to no-limits. Plus, our customer support and technical people will have to be changed to give us limitless support.
(for list of other exciting sales courses, visit here)
Date: 26 Dec 2014 Friday 2 to 5.30 pm
Venue: The Plaza #02-301, 7500a Beach Rd (Parkroyal Hotel)
Fee: $298 each, $199 each for 2 & above, $149 each for 5 and above (no GST)
To register, call Idah at 62251784 or email to andy@asiacoachingtraining.com
To register, call Idah at 62251784 or email to andy@asiacoachingtraining.com
Power-packed Contents worth billions:
- What is Limitless Selling and how does it differ from your current Sales Quota Selling
- The Genghis Khan to Limitless Achievement
- Three Keys to Limitless: Right Understanding, Journey and Service to Others
- Five Ways to Limitless Selling: Big Hairy Audacious Goals, 5-Prong Plan, Limitless Rewards,Customer-Focused Selling and Spoil the Market
- Top 36 Strategies to Up Sales like McDonalds
- The Smartphone Way to have Unlimited Business
- The John Sculley Way to Move unlimited volumes in the shortest period of time
- Making Limitless Profits for Your clients
- Team Alignment and Getting Support from sales support people
- What do do with people that place limits?
- * Bonus: How to ‘Kill’ with Borrowed Knives
“In my over 20 years of training MNCs and high achievers, I realize that Limitless Selling is still the best workable strategy” Zaina Abidin, NLP Trainer.
So if you too are tired of incremental sales, come for this unusual course that will be the last run for this quarter. Text to Andy at 8201-4347 or visit www.asiatrainers.com/SeminarsList.php for details.
Related articles on sales: (note: Sales courses are listed here)
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