How Google Hide a Dagger Behind Its Smile to Yahoo!

When Google founders Larry Page and Sergey Brin invented a search engine in 1998, their idea was to sell their technology to an existing IT company.

At that time Yahoo! was the number one search engine in the world, followed by others like AltaVista and AskJeeves. But no one wants to buy Google's search engine as it was unknown. 

During this time, Yahoo! was busy evolving itself into a media company on the net, and they need to outsource their search engine service to a contractor. They found Inktomi.

Before Yahoo could appoint Inktomi as their search engine contractor, the Google's founders made a bold move. 

Google's Larry and Sergey made a proposal to Yahoo! They told Yahoo!, smilingly, that they can do the search engine for Yahoo!  "Why should I pass it to you when you are a nobody?", asked Jerry Yang, CEO of Yahoo!

Google said that they will help Yahoo! to become more successful in media because Google's search engine will be very simple - just a blank search bar with no ads and no media.

"We will do our search engine differently from Inktomi. Because we don't want to be a media company, we just want to do searches. Yahoo's CEO Larry Yang was happy because he had found a contractor that can support him and yet will not pose any threat to his business.

By hiding their proposal behind a smile, Yahoo! replaced Inktomi with Google. Because of the fact that Yahoo! was the no. 1 search engine in the world, when Yahho used Google as its search engine, Google became the no. 1 search engine overnight.

Whether you are now a leader in sales or being led, pick up real sales and marketing tactics from one of the oldest and most secretive book in the world. 

"The Secret Art of War" was initially made famous by Sun Bin, the grandson of Sun Tzu, author of Art of War, 2,300 years ago. Over the years it has evolved into "36 Stratagems".  Today we can apply this ancient wisdom to close more sales and outsell our competition. For details, click here

SECRET ART OF WAR TO CLOSE EVERY SALE

Win Over Your Competitors with 2,500 Years Wisdom

 

Date: 23 October 2015 9 am to 1 pm (Friday)

Venue : The Plaza 02-346, 7500A Beach Rd (inside Parkroyal Hotel)   

 

Fee: $298 each; $199 each for 2 and above; $99 each for 5 pax and above

 

Everyone knows the Art of War by Sun Tzu. Not many know that Sun Tzu's grandson, Sun Bin, was one of the creators of another military classic, called Secret Art of War, now known as The 36 Stratagems or 三十六计. 

The 36 Stratagems details the exact tactic to use in 6 different situations. This book is so secretive that until today, no one knows the author of this book.  The form that we see today was only officially published in 1941. In short, although it is an ancient book, it is also a modern book.  `

Whether you are new or experienced in business, management and sales, if you too want to make this year a year of winning, not whining, come for this course that has taken 2,500 years to make.

*** This course qualifies for PIC (Productivity & Innovation Credit), where you can get 60% Grant. Hurry! Limited seats, register now!

POWER-PACKED CONTENTS INCLUDE:

1. Secret behind the Secret Art of War: Deception without Deceiving
2. Art of Deception: Adjusting of Perception to create win-win
3. How to use the Secret Art of War in conjunction with Sun Zi's Art of War
4. Sales Closing and How to Close Every Sale
5. The 36 Stratagems in 6 categories from winning to desperate situations
6. Why Samsung Galaxy Note 5 sell so much less than Apple's iPhone 6s Plus 
7. The 3 most powerful tactics: Openly Deceive, Indirect Attack and Borrow to Kill
8. How to Win in Price War without dropping your price
9. Getting people to Say Yes All The Time with "Yes" Questions
10. The Ultimate in Secret Art of War: Touch their Hearts and How
11. Your Action Plan and Case Study

Bonus 1: Sun Zi's 5 Elements 

Bonus 2: The Sun Zi Way to Overcome Objections Effortlessly

BENEFITS:

1. Powerful Ideas that even your bosses may not have taught you
2. Fulfill your inner drive to be a Super Salesperson
3. Get answers for all your queries about Selling
4. Know how to CLOSE EVERY SALE
5. Create new value for your co. through sales
6. Realize your Goal to Earn High Income this year

FOR WHO TO ATTEND:

1. Sales Managers, Marketing Managers, BD Managers
2. General Managers
3. Sales Executives
4. Account Managers and Executives
5. Self-Employed and Entrepreneurs

THESE ARE WHAT SOME OF OUR CLIENTS AND PAST PARTICIPANTS HAVE TO SAY:

Andy has made the classic Sun Tzu Art of War very easy to understand for westerners like us. I like the part where he elaborats on the difference between western and eastern thinking. This cousre on Sun Tzu for Sales is very useful to our business

- Elena Narusheva, Sales Manager

This course on sales and marketing using Sun Tzu Art of War is easy to understand and packed with strategies. The part on 36 stratagems is unique and can be applied easily in my business

- Edwin Seah Chee Kiong, Manager, Great Eastern Life Assurance Company Limited

Very enlighening and interesting course, not a dull moment!  Andy Ng has done a good job! 

- Chua Eui Kin, Distributor, Jenuesse Global Pte Ltd

PROFILE OF ASIA COACHING TRAINING

Sales Coach Andy Ng has 28 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 14 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog at www.andyngtrainer.blogspot.sg and see him in action at www.youtube.com/AndyNgCoach

ENQUIRIES:

Ms Idah at 6225-1784 or Andy at 8201-4347 Email to hpa88@singnet.com.sg.