Aggressive Selling: Selling that Few Can Do

Most people equate aggressive selling to aggressive salespeople doing pushy or aggressive selling.  Nothing is further from the truth. By the way, Aggressive Selling is part of Motivational Selling. 

As we know, selling is professionally helping other people to buy.  Aggressive selling is just professional selling done in an aggressive way.  Sun Tzu in the Art of War advocated wars to be fought quickly and with determination.  (The next Sun Tzu Art of War for Sales seminar is on 30 Jan 2015 Friday 9 am to 1 pm, details at here). 

Author Andy Ferrari Norman defined Aggressive Selling to be 'Determined and Energetic Selling that Produces Quick and High Results'.  There are 9 ways to do aggressive selling:

1. Aggressive Sales and Marketing, like the government's aggressive and non-stop bombastic commercials on TV and Radio in August to promote the Pioneer Generation scheme.  If you have deep pockets, you can expect good results because no one can ignore such education
2. High Incentives for Salespeople, like HSR's 100% for its property agents.  In fact one training company offers 50% commission to people that brings in sales
3. High Rewards for Customers, like giving them huge discounts and expensive freebies, like what Xiaomi used to do
4. Low Pricing with progressive add-on later, like what Amazon does with its 'Fire' smartphone
5. Over Promise Over Deliver
6. High Emotion Selling, because emotions make people act while logic makes people think.  Many politicians, including the British Prime Minister Cameron, when he campaign for the 'No' decision on Scotland's Independence Referendum in September 2014
7. Irresistible Selling: read here for details
8. Mad Dog Selling, where salespeople pursue their prospects like a mad dog.  If done in professional way, prospects will be moved, like what men do when they woo girls
9. A Series of Inter-connected Ploys.  If you use all of the above 8 strategies at the same time, you will undoubtedly create tremendous results in a short period of time.  

In short, if you follow the Sun Tzu's Art of War way of aggression with Tao or Purpose, you can expect victories quickly.  One word of caution: not everyone can do aggressive selling because most people are not hungry enough.  The alternative is Sell Without Selling, read here for details.  Related articles:

1. Irresistible Selling: the new way to sell
2. Why Apple has no brochures and still millions in days
3. Transforming your sales in a day
4. Sell yourself first on these 8 points
5. Top ways to sell on higher price