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If You Want to Jump Down, Go to the Highest Floor

The little known secret from Sun Tzu's Art of War is simply Go High if you want to win big. There are 5 ways that you can go high:
  1. Reach customers at the highest level possible. Sometimes the highest level is the secretary.
  2. Pitch your product at a level that no other competitor can fight, like having a unique feature (eg Samsung flexible Yoom phone)
  3. Go beyond the benefits of your products and focus on your company's passion and strong belief, even if the market is not ready for it;
  4. Get the highest level in your company (eg MD) to approach the prospect, and look at the awe in their face!
  5. Instead of mentioning your strengths, mention all your weaknesses. Your prospect will be shocked that you're so upfront and he will think that the weaknesses will not pose much problems if you are sincere. Then show your confidence of resolving the weaknesses.
By Andy Ng, whose programs Sun Tzu Art of War for Sales was delivered also in Philppines, Malaysia and Chinatown. Whether you’re leading your sales team or working hard in your daily sales, come and join over 9,879 people in 7 countries and learn from 2,500 years of wisdom. The next run for Sun Tzu Art of War for Sales is on 5 Feb 2015 Thursday 9 amm. Hurry! Limited seats available. Get your entire sales team to attend for maximum effectiveness! Register via reply email or call Idah at 6225-1784. Or do it online at here..
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