How Marissa Mayer 'Loot a House on Fire' at Yahoo

In just one short year since joining Yahoo in July 2012, Marissa Mayer, CEO of Yahoo, has turned around a failing company into one of the re-born stars in the internet.

Today, Yahoo regains the number one position as the most visited website property in USA, overtaking giant Google. It’s mobile products are considered cool once again and its quarterly revenues and profits are increasing.

Unknown to many, what Marissa Mayer used the tactic of “Loot a House on Fire” 打铁乘热, tactic number 5 of The 36 Stratagems. She fixed the weak Yahoo’s culture, hired a bunch of highly motivated and talented product people, and went on a buying spree, acquring 21 mobile start-us in 12 months. The biggest purchase was Tumblr US$1.1 billion. What's next? Blackberry? What'sapp? Dropbox?

In fact, Sun Tzu Art of War or 孙子兵法uses many tactics of deception. Such tactics, however, must be in line with overall Tao or 道 of the company’s mission: to be a strong Product Company.

Whether Marissa and Yahoo will remain successful is still to be seen, but one things is certain: without Marissa, Yahoo would not be what it is today – a strong and thriving company.

How about you? As a leader, do you depend on your people or fire-up your people and turn them into a fighting horse like Marissa Mayer? Whether you’re leading your own organization or simply want to further your success, this rare course Leadership with Sun Tzu Art of War on 28 Nov Thursday 9 am will give you miles ahead of your competition.

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