4 Ways to Create Value for Your Customer

As we know, the job of a salesperson is not to sell but to create value for his customers. For only when he creates value for his customers that he will get real business for now and future.

There are 4 Ways that a salesperson can create value for his customers:

1. Let Customer See Problem that is Not Obvious

Like they still use Windows XP, which will be phased out by Microsoft in 4 months time, after which there will be virus attacks that will not be protected by Microsoft updates.

2. Let Customer See an Opportunity that is Not Obvious

Like it's not obvious that able to save 12% of their staff cost and increase 31% of their productivity if the customer can use the latest tools and techniques. Better still, the salesperson can provide training at no cost

3. Let Customer Be the First to Enjoy the Benefits

When you sell, you must sell on an exclusive basis, meaning other companies in the same industry of your customer will not get to enjoy the benefits of your products/services till much later.

4. Let the Customer Enjoys a SWEET Deal

S=Savings in time, energy and money
W=Worry-free solution
E=Exclusive special deal only for him
E=Experience that cannot be found elsewhere
T=Thank him even if he doesn't buy

By Andy Ng, Sales Trainer at Asia Trainers, whose courses on Sales Power, Successful Sales Management and Winning Sales Strategies are now available for in-house training too. Contact Nisa at 6225-1784 or visit www.asiatrainers.com/SeminarsList.php now!

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