Business and Money Tips

By now the Pokemon Go craze has swept the entire world except Iran. For those that may not be familiar, Pokemon Go is a free mobile game available since July 2016 that integrates your location service with your camera.  To play Pokemon Go is very easy: you just have to look for Pokemons that could be hidden in your everyday life, like your garden, park or even office.  When you find and catch them, you will be recognized in the world. You will be motivated to go to the next level and find further joy!  In short, Pokemon Go combines social interaction with individual patience and alertness to win not points or money, but recognition. I had my very first game on Saturday 6th August 2016 in Singapore. I only played for 5 minutes but on Sunday, I caught a Pokemon sitting at the 7th month dinner table that I was attending. The strange thing is that when I moved across the table, the Pokemon was gone!   Three Reasons Why Pokemon Go is So Popular and How to Apply Its Popula

As we know, social media marketing is about social first and marketing second. Same for Sun Tzu Art of War: it is about art first and war later.   'Art' in Sun Tzu Art of War refers to how we do things, while 'War' here refers to winning in the business battlefield. Social media marketing is about how we do and not what we do.  For example, it is not about how nice your photo is on FaceBook but how you post your photo: do you post it with a positive or negative angle? On the surface, Social Media is a 201x thing, while Art of War belongs to 2,500 years ago. Yet they both share a common origin: the Yi Jing (or Book of Changes) written 5,000 years ago: life is about evolution. Social media is always evolving, while Sun Tzu Art of War is too evolving with the times as Sun Tzu advocates flexibility as the key winning strategy. Today I shall look at the 5 Elements of Sun Tzu Art of War and they can be applied in our Social Media Marketing.  Know Yourself Know Your

What is Social Selling?  It is definitely beyond social media selling and is beyond selling. Together with Heart Selling, Consultative Selling, Key Account Selling and Attraction Selling, Social Selling is considered more effective. It is definitely way above Hard Selling and better than Problem Solving Selling.  Social Selling has 8 key elements: You Sell without Selling , because you are never selling and only Socialising. Make friends, not make sales.  Share, not Sell. You share matters that people are most concerned with, and people will be connected with you. When people are connected with you, they will buy from you without you selling at all. Making friends take priority over making mone y . So you would rather lose the sale than lose a friend You have to put making a sale or presenting out of the back of your mind . In other words, you simply make friend and that's it. You don't make friend because you want to present your friend with something, right? Group i

Everyone knows today’s economy is very different from 2015 or even January 2016. Not only are the costs rising, selling prices continue their downward spiral. These factors, coupled with labour shortage and Brexit factor, make many businessmen wonder: where is the future? As we know, every crisis produces winners. We need to ensure that we are the winner and not the loser. To do that, we must adapt fast and evolve with the rapidly changing markets. This means that we need to move to higher gear: innovate fast and ramp up productivity. As we know, innovation is about strategies and tactics and productivity is about people.  We can learn from people who have done it before: people who have won numerous battles for thousands of years using a proven formula: Sun Tzu Art of War. Background information and Why Sun Tzu is powerful : Sun Tzu (or Sūn Zǐ in pinyin) was a 500 BC Chinese general and military strategist. He led his country won numerous battles against its stronger