Business and Money Tips

If you are like many people in Singapore and Malaysia, you feel that Whatsapp is better and easier to use than WeChat.  Many of my customers told me that WeChat has too many features (in fact, WeChat has 1 million features) and way too powerful for the average Singaporean.  They say that why complicates things when all we want are just messaging and groupchats communication?  I too felt the same way as most people.    However, once I started to use WeChat actively in 2017, I realised that even if I were to just use groupchat and nothing else in WeChat, WeChat is 13 times better than WhatsApp.   Using WeChat groupchats (and not Whatsapp groupchats) has made my life safer, more productive and secure.   The 13 ways that WeChat Groupchats are superior to Whatsapp groupchats are: 1.  Your Phone Number is Not Revealed in WeChat When you join a WhatsApp groupchat, your phone number is known to everyone in the groupchat.  You may start receiving spam messages or even calls from people t

We know that in WeChat, your QR is your first point of contact. Whether it is your personal account, Official Account, Groupchat, Mei Pian or Mini Program, you need people to contact you (or read your article or site) by scanning your QR code.   Other than face-to-face scanning, there are many other ways that you can get people to scan your QR code. Of course, you must make your QR code available easily and better still, give people a good reason to scan your QR code.  The following are the top 10 ways to get plenty of people to scan your QR code: 1. Publish QR code on your sites and social media At the very minimum, your QR code should be at the footer that shows up on every page of your site 2. Add WeChat QR to your company newsletters and email communications . Remind them that they will get some benefits when they scan your QR code 3. QR code on your product or service packaging Uniqlo, the Japanese retailer, displays its Official Account QR code at all its p

As we know, times are hard now and everyone is looking for ways to increase sales with zero cost. Today I shall talk about using WeChat. As we know, WeChat is a free tool, not just for messaging, but for the following business functions: 1 . Mini-site . WeChat has an Official Account that any business can set up, free-of-charge.  You can get people to follow your Official Account, and they will receive your daily broadcast of up to 8 articles.  Your Official Account allows you to have 15 pages, and you can include pages like your contacts, your products, Q & A, videos and promotions 2. Payment Gateway. Yes, you don't need to pay hefty fees to Paypal to accept payments from your customers and make payments to your vendors. Simply use WeChat Wallet, with just 0.6% as fees (vs PayPal 3%) and you can accept customers payments in seconds with anyone anywhere in this world 3. Bulk Direct Messaging .  You can send direct messages, including marketing messages, to

We know its important that you interact with your WeChat friends if you want to embark on WeChat marketing. For some people, their Moments posts attract many likes and comments whereas for others, there are hardly one like or comment in their Moments posts. Some people have many friends on WeChat, but they hardly message their friends, either on a one-to-one basis or in a bulk message broadcast. Some people joined many groupchats, but they hardly interact with anyone in the groupchats.  Remember if you don't interact with people on WeChat, you are not on WeChat and people do not know that you exist. How to talk about WeChat marketing?  There are six ways that you can interact with people on WeChat: 1. Position Right, Build Trust and Credibility Your profile picture must be your real picture, and you must your real name, not a nickname. Do not overdo your picture because when people see there is a big difference between your profile picture and your Moments

It's getting more and more popular. Many people today know that WeChat is not just a messaging app like WhatsApp.  WeChat is also not just a social media app like Facebook.  WeChat is a super app, and many businesses from small to big are running their entire businesses on WeChat.   The number one reason businesspeople use WeChat is marketing or to reach out to the right target audience .  Today I shall talk about 6 WeChat Marketing tips. Enjoy and share it with your friends.  1. Minimum number of WeChat Friends In order to have a certain response to your marketing on WeChat, you need to have a minimum number of WeChat Friends.  The minimum is 500 quality friends or 1,000 if you are unsure of the quality of your friends.   Quality friends are friends that are receptive to what you post .  For example, I am a WeChat Trainer. My quality friends on WeChat would include people that like to learn and are receptive to learning. I often add such quality friends from the semin

WhatsApp has a voice message function that allows you to press a button and record your message. For the uninitiated, this is just another way of sending messages that are interchangeable with text messages. However, sending a voice message on WhatsApp is considered obnoxious in the professional world, and usually only tolerated if it is sent from a superior to a subordinate. Why?  Many professionals today use WhatsApp, not email, as the primary medium for workplace communication. A voice chat creates inconveniences to infuriate the recipient.  If you’re in a noisy place (e.g., a networking event or a party), you have to strain your ears or find a quiet place to hear it. If you’re in a library, you have to dig up your headphones. If you’re in a meeting, you have to wait until the meeting is over. Fully taking in the message requires careful listening and sometimes even transcription. Worse, the message content doesn’t live anywhere in textual form so nothing mentioned wi

Launched in January 2011 by tech giant Tencent Holdings, the world's 5th largest value company, WeChat now has 1.1 billion monthly users as at July 2018. Whilst it is starting to make inroads in other Asian and African markets, 90% of those using the app are still based in China. On face value, WeChat is just like any other messaging app. Like WhatsApp, WeChat allows you to send text and media messages, voice recordings, and make video and voice calls to individuals or groups of contacts. Delve a little deeper and you discover the app offers much more from its messaging platform; location sharing, money transfers, and live GPS tracking. But even this only scratches the surface. Ordering food, hailing a cab, booking flights, and paying for your coffee are just a few of the daily chores that can be performed through WeChat. Beijing’s courts even allow lawsuits to be filed through the app. Power of Moments WeChat has 4 pages: Chats, Contacts, Discover and Me.  When you go

Most so-called WeChat training in Singapore are actually not really training but previews to sell WeChat Official Account consultancy programs. As we know, many companies are crazy about entering the China market. Many people heard that to enter China market you need to use WeChat official account so that you can broadcast to the China market. But we know that there are at least 1.2 million China official accounts and 99% of them are white elephants with few people reading and following them. This is because it is very easy to set up an official account but very difficult to maintain it like you to have updates in your official account. But the consultancy fee for setting up China official accounts are quite lucrative, easily range from S$3,500 to S$9000. That explains why so many so-called 'WeChat trainers' are happy to conduct free WeChat training so that they can earn the fat fees from the China official accounts. If you truly want to learn WeChat, then go for re

Many people have attended different types of WeChat training in Singapore.  Most of them are conducted free-of-charge, and they usually have something to sell to you after the free preview.   Majority of them are selling to you the consultancy package of opening a China Official Account, which can cost anything from S3,000 to S$5,000.  Others are selling you the idea of going into their related projects, which could be investments or subsequent advance training costing many hundreds or several thousand and even hundreds of thousands of dollars.  When my prospect asked me, what do I sell at my paid WeChat training, I said, "Nothing other than the training that you are attending now", she was shocked.  I explained to her that I just focused on one training and nothing else.  This way it makes my students more focused, they come to me and pay me a fee for only one purpose: to learn THIS TRAINING AND NOTHING ELSE.   If they find my training good, they will recommend it t

Although WeChat has 1.13 billion daily active users worldwide, there are still many wrong beliefs about WeChat.  For example, many still think that WeChat is only used by Chinese and WeChat is just another China version of WhatsApp. My friend even has this thinking that WeChat is just a social tool and you cannot use WeChat for business.  The top 10 misunderstandings about WeChat are: WeChat is just another WhatsApp, China version, because WhatApp is banned in China. Truth: WeChat is not just a messaging tool, it is also a tool for daily transactions like transport, entertainment, news, cashless payment, social media like Facebook, music sharing, e-book and daily broadcast tool WeChat only supports Chinese language.  In fact WeChat now has 21 languages and you can easily translate another language into your phone's language using the translate tool inside WeChat does not support external links.  Reality: You can use any external links everywhere in WeChat except in groupch