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How to Get Lots of People to Scan your WeChat QR Code

We know that in WeChat, your QR is your first point of contact. Whether it is your personal account, Official Account, Groupchat, Mei Pian or Mini Program, you need people to contact you (or read your article or site) by scanning your QR code.  

Other than face-to-face scanning, there are many other ways that you can get people to scan your QR code. Of course, you must make your QR code available easily and better still, give people a good reason to scan your QR code.  The following are the top 10 ways to get plenty of people to scan your QR code:

1. Publish QR code on your sites and social media
At the very minimum, your QR code should be at the footer that shows up on every page of your site

2. Add WeChat QR to your company newsletters and email communications. Remind them that they will get some benefits when they scan your QR code

3. QR code on your product or service packaging
Uniqlo, the Japanese retailer, displays its Official Account QR code at all its price tags on its clothing products.  They know that the first thing a person looks at when they pick up a clothing is the price tag.  Putting the QR code on the price tag also encourages the consumer to keep the price tag for scanning later

4. Run WeChat marketing campaigns in print
Traditional newspapers and magazines can be another great venue to place QR codes.  They can also be combined with offers and discounts – an efficient way to entice people to scan it and become your brand’s follower

5. Include your QR code in your business cards. I am the only trainer, possibly in the entire world, to put my QR code so big in my business card

6. Print your QR code at all your company's invoices, quotations, delivery orders and purchase orders

7. Billboards, backdrops, pull-up banners, signages and posters should also include your QR code

8. Events, Tradeshows, Conferences and Networking events are good places for you to get people to scan your QR code.  Be bold to display your QR code at signages, standees and desktop of such places

9. Print your QR code on small pieces of paper and distribute them at events.  Places and events with many people include seminars, lobbies, stadiums, shopping centres, concerts, parks, gardens, train stations and airports.  Of course, you must give a good reason for people to scan your QR code, like free gifts or discount vouchers

10. Simply give out free gifts to people with condition that they must scan your QR code. This must be the most powerful way to get thousands of people to scan your QR code. 

What other methods do you have to get people to scan your QR code?  Let me know in the comments, thanks.

By Andy Ng, probably Singapore's number 1 WeChat Trainer.  Andy conducts 2 to 5 WeChat classes a week.  For the past 12 months, Andy has conducted 114 WeChat classes, averaging 8.4 a month.  For the month of September 2018, he has broken his own record by conducting 18 WeChat classes.  To enjoy a 82% discount on Andy's WeChat classes, message to him at 8201-4347 now.  Other WeChat articles:
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