Skip to main content

WeChat For Business

As we know, times are hard now and everyone is looking for ways to increase sales with zero cost. Today I shall talk about using WeChat.

As we know, WeChat is a free tool, not just for messaging, but for the following business functions:

1. Mini-site. WeChat has an Official Account that any business can set up, free-of-charge.  You can get people to follow your Official Account, and they will receive your daily broadcast of up to 8 articles.  Your Official Account allows you to have 15 pages, and you can include pages like your contacts, your products, Q & A, videos and promotions

2. Payment Gateway. Yes, you don't need to pay hefty fees to Paypal to accept payments from your customers and make payments to your vendors. Simply use WeChat Wallet, with just 0.6% as fees (vs PayPal 3%) and you can accept customers payments in seconds with anyone anywhere in this world

3. Bulk Direct Messaging.  You can send direct messages, including marketing messages, to people using WeChat Broadcast. It allows you to send unlimited messages every day of up to 200 people in one single broadcast

4. Build Fan Base. Through blogs like Mei Pian, WeChat helps you to build your fan base

5. Look for New Customers.  As we know, customers will first appear as prospects. To add prospects, there are more than 23 ways to increase your WeChat contacts. 

6. Branding.  You can brand yourself under daily Moments posts and Mei Pian

7. Manage crowds.  Imagine you have hundreds of people coming to your exhibition booth. How can you instantly add them to your contacts?  Use WeChat Groups. Simply create a private group and you can add up to 500 people within 2 seconds. You can use People Nearby function to add people within 1,000 metres of your location

8. Send Files and Information to people. WeChat supports all types of files from pdf to jpeg. You can send and receive information instantly without the use of computers 

9. Searches on WeChat.  One can instantly do searches on WeChat, which captures all the information in Moments, Private Messages, and Broadcast Messages.  Think of this as a mini Google in your phone, just that this search engine includes messages! 

10. Close sales and collect payments. Yes, WeChat gives you instant ways to receive orders and payments from your customers via WeChat Wallet, Messages, Moments and Mini Programs

11. Update people.  Using Moments, this way of an update is almost the same as Newsfeeds on FaceBook, except it is using fewer data and memory. Plus, WeChat controls spamming, so it saves you from useless feeds, unlike Facebook.

Written by Andy Ng. The next WeChat Power course is on 25 Sep 2018 Tuesday 2 to 6 pm.  The fee is $94 for one or $79 each for 2.  Details at http://bit.ly/WCSat

Other related articles:

Comments

Popular posts from this blog

What an Executive Coach and Business Coach Does

The Secret Under the Mattress: Why would a 79-year Man Bet So Big on 4D?

It was 2007 when we discovered his secret. While moving my father’s mattress, we found them: heaps and heaps of Singapore Pools 4D tickets. They were stacked in layers, a paper trail of lost hopes. What shocked us most wasn’t just the volume, but the stakes. He wasn’t betting a few dollars for fun. He was punting hundreds of dollars per draw—nearly ten times a month. At the time, my siblings and I were furious. Our father was a 79-year-old retiree. We wondered, with a mix of anger and confusion, why a man at his stage of life would need to win such "big money." What was he going to do with the money? We saw it as a reckless habit, a sign of poor judgment in his final years.  Some of us would say, "If I were to give him money to buy 4D, why don't I use the money and buy 4D myself?  At least I have better discipline".  It has taken me two decades, and the experience of raising my own three grown-up children, to finally see the truth that was hidden under that matt...

Head Bleeding when the Chair Falls

The Weight of Silence: What Were We Really Arguing About? My earliest memories are punctuated by the sound of shouting. In 1970, when I was barely 6 years old, I stood as a small witness to the fierce quarrels between my father and my late eldest brother Kah Yang (he passed away in 1971 at the age of 17). As I grew up, these contradictions became the soundtrack of our lives, usually centered around our family's shoe shop and clothing stalls in Chinatown. In the court of family opinion, the verdict was almost always the same: my father was "wrong." He was judged as a man who didn't fulfill his role, who wasn't "burdening" enough for the family’s success. But as I look back from the vantage point of 2026, I have to ask: Was that actually true? Let me finally put to rest what my father did right: the truths that were buried under decades of criticism: Unseen Labor: He worked grueling, long hours. I remember him hauling boxes of goods and equipment to set u...