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How to be a WeChat Interactive Expert

We know its important that you interact with your WeChat friends if you want to embark on WeChat marketing.

For some people, their Moments posts attract many likes and comments whereas for others, there are hardly one like or comment in their Moments posts. Some people have many friends on WeChat, but they hardly message their friends, either on a one-to-one basis or in a bulk message broadcast. Some people joined many groupchats, but they hardly interact with anyone in the groupchats. 

Remember if you don't interact with people on WeChat, you are not on WeChat and people do not know that you exist. How to talk about WeChat marketing?  There are six ways that you can interact with people on WeChat:

1. Position Right, Build Trust and Credibility

Your profile picture must be your real picture, and you must your real name, not a nickname. Do not overdo your picture because when people see there is a big difference between your profile picture and your Moments picture, you lose trust.

Your short description or 'What's Up' should also reflect your vocation or speciality.  For example, being a WeChat and marketing trainer, my 'What's Up' is a quote regarding education.

Do not bluff your location, for people can call your fake easily.

2.  Add Remarks and Tags to Your WeChat Friends

The goal is to categorize your friends so that they can be treated differently later, such as private messaging and message broadcast.  This will also make it easier for you to find a friend more quickly and easily. For example, I tag my friends who are educated in English as 'en', and my friends who are educated in Chinese has the tag 'cn'

3.  Actively Respond to Your Friends' Moments Posts

There are three ways to respond actively on Moments: Like, comment and private chat.
Click 'Like' is the easiest, but don't like blindly even like negative posts
You should not just comment on your friend's moments posts, but comment with a personal touch instead of a simple 'good'.

If you feel strongly about your friend's post, you can chat with him privately.  This will make him remember you.

4.  Value in Your Moments Posts

Your Moments posts should contain information of value, like new discoveries, heartwarming stories, enlightening articles, warm news, and your opinions. Never send negative messages, political articles, and any messages that take energy away.

You can gather content for your Moments posts from your daily life, like interesting details about your life, your work,  your beautiful photos, your guest photos, or even selfies.   To attract interactions on your Moments posts, you can share jokes, music, videos or even live telecast.

Whatever you post on Moments will only be read if they are shared from your heart.  Even if you were just merely copying content from someone, be sure to add your personal touch or twist.  For example, I don't just share news, I add my view or how I feel about it.

5. Private Chats

There are three purposes to private chats:
a. Get attention, for people will only pay attention to you if you talk to them

b. Strengthen Relationships by chatting in depth for a minute, exchanging information and opinions, gaining an ideological or emotional identity, or providing help to the other person. 

c. Push Information
When I have a major event, such as a large class, I want more people to see my message, and I will use private chats or message broadcast to push out information

There are three ways to chat
a. Say Hello immediately after you add a friend on WeChat
b. Switch from Moments comments to private chats
c. Switch from groupchats to private chats

6.  WeChat Groupchat Interaction

As we all know, WeChat Groupchats is the core of WeChat. The secret to groupchat interaction is giving not taking, accepting, not resisting, being unselfish and generous.
Remember, we use WeChat to build our name, thus we must show our strengths in groupchats and create high value for the group members

Of course, you have to be very active in the groupchat, but don't steal the limelight from the group admin.  Do things in the right spirit, and never overwhelm your members with too powerful messages.

In summary, WeChat interaction is the key to WeChat marketing. When you are able to interact with your WeChat friends, you'll automatically get what you want, be it more friends, more referrals, more enquiries or more sales. Follow the above 6 Ways of WeChat Interaction and you will be on the road to get rich with WeChat.

Written by Andy Ng, a trainer with 30 years of work experience. If this article has given me you value, be sure to share it out, thanks. Other related articles: 
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