In my over 17 years of training with Asia Trainers transforming tens of thousands of people in 15 countries in sales, management, and finance, people often asked me, Andy, how do you get people to believe in you? To me believing in me is the lowest level, for I don't want people to just believe in me, but also do what I believe. There are 7 levels in this ladder of persuasion, courtesy of author Andy Ferarri Norman: Level 1: Literature. This includes the vendor's posters, flyers, brochures, write-ups, e-mailers, websites, videos, slides and any posts from the vendor in social media. It is the lowest in terms of persuasion because it is biased as it comes from the vendor. No customer will be believing this 100%, right? Level 2: Social Media. Nowadays people believe and trust social media more than vendor's literature, but this can get overkill. Social media is more powerful not because of its reach, but because social media is read at a casual way and people are less...