Your Top Questions on WeChat Answered

Your Top Questions on WeChat Answered

1. Do I have to use WeChat when I am already a lot into WhatsApp?

The purpose of WeChat is to reach out to new markets, the people that you cannot find on Facebook, Instagram, Tik Tok, LinkedIn and WhatsApp.

The people from China cannot use any of the Western social media tools (other than LinkedIn). They only use WeChat. So if you want to reach out to them, you have no choice but to use WeChat

2. How Do I Replicate the Success of my Facebook on WeChat?

Just copy and paste your Facebook posts into WeChat with 2 changes: use Chinese words on top of English words, and to trim your article to no more than 350 words

3. How Do I Market on WeChat?

You have to use Moments-Chats-Broadcast and Group chats, in this order

4. People are now using Tik Tok. Is WeChat outdated?

WeChat has a Tik Tok pure video feed, called Channels. But WeChat Channels allow you to post up to 30 minutes long videos, which is 3 times longer than Tik Tok videos. Furthermore, you can easily post your WeChat Channel videos into your WeChat Moments. You cannot do the same for Tik Tok videos, for Tik Tok is another company, not part of WeChat.

Just like Tik Tok and Dou Yin, WeChat will, based on the usefulness of your video, pusth your videos to WeChat users. For example, my videos on my WeChat channel easily reach more than a thousand views within half an hour. This is the marketing power of WeChat. I am not sure if you can achieve the same at Tik Tok.

5. OK, I am convinced that I must use WeChat. How to start?

Attend our course WeChat Power, which is conducted weekly. The upcoming class is on Thursday 8 Sep 2 to 5 pm, on Zoom. Details at www.asiatrainers.org/wczoom

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