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Frustations with WeChat and What To Do About It

Almost all the people that use WeChat has one major goal: to sell to the rich people in China.  In fact, many people told me that the one and the only reason to use WeChat is to get rich by selling to the people that use nothing except WeChat: the people from China.

 So people learn WeChat and start to do things that they would do in Facebook and other social media: pay money to advertise.  But they soon discover that you cannot just pay to 'boost post' in WeChat.  You have to enter into an advertisement contract with the company if you want to advertise to the WeChat users in China.  But unlike Facebook where paid advertisements start from as low as 20 cents, all paid advertisements in WeChat start from US$20,000 for overseas WeChat accounts and CNY 10,000 for China WeChat accounts.   

 Frustrated, they next do what a business person would do: do many posts on WeChat Moments advertising their products and services.  WeChat Moments posts work like Facebook newsfeeds and it is free, right?  So they post many times a day pushing their products and services.  But little did they realize that their friends in WeChat resent such persistent advertisements and they will report your spamming to the company.  Soon your WeChat account will be suspended.  

 Frustrated, they next turn to Official Account. They heard from some gurus at 'free' WeChat training that if you have a WeChat Official Account, you can reach out to the 1.4 billion Chinese in China.  So they pay consultants anything from S$3,500 to $9,000 to create a China WeChat Official Account.  With a nice China Official Account created, they soon find that very few people visit their official account because there is no promotion of the official account.  Because there are also no new updates of articles on the official account, soon their few followers would un-follow your official account.  So their official account would end up with no readers and no followers!    

 Frustrated for the 3rd time, they next turn to WeChat Groupchats.  They heard from some WeChat gurus that if you join groupchats, you can simply promote your business to the people there.  They know that you cannot search for groupchats to join in WeChat, you have to be invited by groupchat admin to join groupchats.  So they invest time and effort to know people and join many groupchats in a short period of time.  Once they joined the groupchats, they start advertising in these groupchats, thinking that this must be the best zero-cost advertisements in the world.  Little did they realize that soon they will get themselves kicked out of these groupchats, for they breach the number rule in WeChat groupchat: advertise without permissions. 

 Frustrated again for the 4th time, these people now came to one conclusion: it is impossible to do business on WeChat. So they give up.  

 Luckily before they give up, they chance upon some articles about WeChat and for the last time, they part with a few hundred dollars to learn the proper way to do business on WeChat.  This trainer told everyone in the class that it is possible to do business on WeChat, but this takes time, easily 3 to 6 months if you are an active WeChat user. There are 4 main tools on WeChat, and they are all free tools!  The 4 tools are Moments, Groupchats, Message Broadcast and Message.  

 Being a social media tool, WeChat is about building your friend and fan base.  The key is to make people like you and read what you post and not to sell.  You just simply let people know what you do and share your expertise with people. One of the powerful tools to build friends and fans on WeChat is to give out red packets. But you need to have a WeChat Wallet before you can give out red packets in WeChat.  The other powerful tool is Mei Pian mini program, a free powerful tool that most people don't know.  To know more about how to use WeChat for business the right and free-of-charge way, come for our WeChat Power course.  The next 141th run is on Friday 30 Nov 9 am to 1 pm. For special 50% discount at $149 instead of $298, text to Andy at 8201-4347 to inquire.  Other WeChat articles (click on the title to read): 
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