Search on
Google today for ‘Practical WeChat Marketing Book English’ and it is hard to
find one.
Indeed, it
is surprising to many, because WeChat has been around since 2011. It went international in 2013. As of January 2020, there are 1.15 billion
WeChat users in the world in 21 languages.
About 10% of the users are outside China, so this amounts to 126 million international users. This 126 million is small compared to the billions
of users of Facebook, WhatsApp and Instagram, Twitter and LinkedIn.
Since we
are NOT in China, why bother about WeChat? Can we just
focus on the other social media tools where the reach is much wider? Indeed, this has been the question that
people often asked me. “Why bother to
market on WeChat when you have other better choices?” was the question asked by one director from a
large MNC.
The question
is back to why use WeChat? Many
people told me that it is to sell to the Chinese living in mainland China, and
these 1.035 billion users have at least 30% that are middle income and above,
and they amount to 310
million rich people in China. “If I
could easily capture 0.01% of the market, that is 31,000 rich people!”
exclaimed one CEO of a European firm.
But we all
know that it is very hard to sell to the people in China, because China now has
everything that is cheap and good, why would they buy from a foreigner? Unless this foreigner has something that they
don’t have, which is rare.
So, use
WeChat to sell to who? Living in
Singapore allows me to sell to the China-born Chinese that lives in Singapore. According to some statistics, there are 1
million China-born Chinese that lives in Singapore. These 1 million people are daily
active WeChat users living in Singapore.
They could be citizens, or PRs, or holders of work permits, employment pass,
social pass or just tourists.
Since 2015,
I Andy Ng have been using WeChat to market to 1 million plus China- born
Chinese living (mostly) in Singapore, but also Malaysia and Indonesia. I also
market to the 200,000 Singapore-born Chinese that use WeChat. To-date, I have
earned tens of thousands of dollars from WeChat marketing. This book documents my own experiences that
have worked for my humble business of training and consultancy. Even if you are in other countries, e.g.
Malaysia, Thailand, Vietnam, Cambodia, Korea, Japan, Indonesia etc, you can
easily apply the strategies because the strategies here works!
I believe
that if you were to apply
some, of not all, of the strategies in this book WECHAT MARKETING 94 WAYS,
you too will reap huge rewards. All the best to your WeChat Marketing!
Comments
Post a Comment