WeChat Marketing: Market to Who? 1.26 Billion WeChat Users as of Jan 2022

WeChat Marketing: Market to Who?

Search on Google today for ‘Practical WeChat Marketing Book English’ and it is hard to find one.

Indeed, it is surprising to many, because WeChat has been around since 2011. It went international in 2013. As of January 2020, there are 1.15 billion WeChat users in the world in 21 languages. About 10% of the users are outside China, so this amounts to 126 million international users. This 126 million is small compared to the billions of users of Facebook, WhatsApp and Instagram, Twitter and LinkedIn.

Since we are NOT in China, why bother about WeChat? Can we just focus on the other social media tools where the reach is much wider? Indeed, this has been the question that people often asked me. “Why bother to market on WeChat when you have other better choices?” was the question asked by one director from a large MNC.

The question is back to why use WeChat? Many people told me that it is to sell to the Chinese living in mainland China, and these 1.035 billion users have at least 30% that are middle income and above, and they amount to 310 million rich people in China. “If I could easily capture 0.01% of the market, that is 31,000 rich people!” exclaimed one CEO of a European firm.

But we all know that it is very hard to sell to the people in China, because China now has everything that is cheap and good, why would they buy from a foreigner? Unless this foreigner has something that they don’t have, which is rare.

So, use WeChat to sell to who? Living in Singapore allows me to sell to the China-born Chinese that lives in Singapore. According to some statistics, there are 1 million China-born Chinese that lives in Singapore. These 1 million people are daily active WeChat users living in Singapore. They could be citizens, or PRs, or holders of work permits, employment pass, social pass or just tourists.

Since 2015, I Andy Ng have been using WeChat to market to 1 million plus China- born Chinese living (mostly) in Singapore, but also Malaysia and Indonesia. I also market to the 200,000 Singapore-born Chinese that use WeChat. To-date, I have earned tens of thousands of dollars from WeChat marketing. This book documents my own experiences that have worked for my humble business of training and consultancy. Even if you are in other countries, e.g. Malaysia, Thailand, Vietnam, Cambodia, Korea, Japan, Indonesia etc, you can easily apply the strategies because the strategies here works!

I believe that if you were to apply some, of not all, of the strategies in this book WECHAT MARKETING 94 WAYS, you too will reap huge rewards. All the best to your WeChat Marketing!

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