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30 Jun 2018

WeChat Training and China Official Accounts

Most so-called WeChat training in Singapore are actually not really training but previews to sell WeChat Official Account consultancy programs.

As we know, many companies are crazy about entering the China market. Many people heard that to enter China market you need to use WeChat official account so that you can broadcast to the China market.

But we know that there are at least 1.2 million China official accounts and 99% of them are white elephants with few people reading and following them. This is because it is very easy to set up an official account but very difficult to maintain it as you to have updates in your official account.

But the consultancy fee for setting up China official accounts are quite lucrative, easily range from S$3,500 to S$9000. That explains why so many so-called 'WeChat trainers' are happy to conduct free WeChat training so that they can earn the fat fees from the China official accounts.

If you truly want to learn WeChat, then go for real WeChat training programs, like the ones run by Andy Ng of Asia Trainers. One program called "WeChat Get Rich" easily has more than 10 runs a month. Other related articles:
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12 Jun 2018

Nothing Else

Many people have attended different types of WeChat training in Singapore.  Most of them are conducted free-of-charge, and they usually have something to sell to you after the free preview.  

Majority of them are selling to you the consultancy package of opening a China Official Account, which can cost anything from S3,000 to S$5,000.  Others are selling you the idea of going into their related projects, which could be investments or subsequent advance training costing many hundreds or several thousand and even hundreds of thousands of dollars. 

When my prospect asked me, what do I sell at my paid WeChat training, I said, "Nothing other than the training that you are attending now", she was shocked. 

I explained to her that I just focused on one training and nothing else.  This way it makes my students more focused, they come to me and pay me a fee for only one purpose: to learn THIS TRAINING AND NOTHING ELSE.  

If they find my training good, they will recommend it to their friends.  This is what I mean by "selling the training that you are attending now".   I have been doing this since August 2017.  To-date (today is 12 June 2018), I have conducted 62 runs of WeChat training, averaging 4 to 8 a month. If you too want to just learn WeChat at a very affordable fee with no strings attached, come for our WeChat training on 16 June 2018 Saturday 9.30 am to 5.30 pm. The fee is $99 a person or $199 for 3 or $59 each for 5 pax at https://goo.gl/Bjsjz7

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9 Jun 2018

Top 10 Mistaken Beliefs About WeChat

Although WeChat has 1.1 billion daily active users worldwide, there are still many wrong beliefs about WeChat.  For example, many still think that WeChat is only used by Chinese and WeChat is just another China version of WhatsApp. My friend even has this thinking that WeChat is just a social tool and you cannot use WeChat for business.  The top 10 misunderstandings about WeChat are:
  1. WeChat is just another WhatsApp, China version, because WhatApp is banned in China. Truth: WeChat is not just a messaging tool, it is also a tool for daily transactions like transport, entertainment, news, cashless payment, social media like Facebook, music sharing, e-book and daily broadcast tool
  2. WeChat only supports Chinese language.  In fact WeChat now has 21 languages and you can easily translate another language into your phone's language using the translate tool inside
  3. WeChat does not support external links.  Reality: You can use any external links everywhere in WeChat except in groupchats and message broadcast
  4. WeChat is a very closed tool and you cannot see anything about anyone unless they have added you as a friend on WeChat.  Truth: You can see a stranger's 10 photos in their Moments posts.  You can always search for someone and send them a friend request
  5. Only Chinese use WeChat.  Truth: Just go to Little India in Singapore and you'll see many non-Chinese there using WeChat
  6. WeChat Pay is not useful because you only can use Chinese Yuan (CNY) in WeChat Pay.  Truth: 3 currencies are supported in their respective countries: South African Rand, Malaysian Ringgit and Chinese Yuan
  7. Unlike Facebook, most people don't read your newsfeeds (called Moments) in WeChat. Truth: WeChat Moments is part of everyday life of a WeChat user.  You can always select whose Moments you want to see in WeChat
  8. WeChat is just a tool combining the features of WhatsApp and Facebook.  Truth: WeChat has over 1 million features, most of them residing in WeChat's Mini Program, which is just a mini mobile app.  WHATEVER YOU CAN THINK OF, WECHAT HAS IT IN A MINI PROGRAM
  9. Companies don't use WeChat.  Truth: Almost a million companies have WeChat Official Account, which is a mini website used by companies to conduct their entire business there
  10. It is impossible to Advertise on WeChat, what's more doing business on WeChat.  Truth: WeChat Advertising starts from US$20,000 if you are not from China.  But you can easily do business on WeChat without advertising.  All you need is to use these 3 powerful tools on WeChat: Groupchats, Message Broadcast and Moments

To know more about how WeChat can help you in your business, text to Andy at 82014347 for a free 25-minute consultation
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7 Jun 2018

Top 20 Ways to Increase Your WeChat Friends

In my previous article, I talked about the importance of having more friends.  People often asked me if I know of the top methods to increase WeChat friends?  I last count there are 20 ways as follows:
  1. Attract people to you with profile and quality Moments posts
  2. Meet people online on QQ, Taobao, OA, Mini Program and Mei Pian
  3. Take every opportunity to make a friend and add people on WeChat 
  4. Meet people at events that use WeChat more  
  5. Use People Nearby feature everywhere you go 
  6. Use Friend Radar 
  7. Use Shake Feature 
  8. Use Message in a Bottle
  9. Search for WeChat contacts with mobile numbers
  10. Take up online live courses that are conducted on WeChat
  11. Join Groupchats and add people from there 
  12. Ask your friend to pull you inside groupchats 
  13. Exchange groupchats and contacts with your friends 
  14. Convert contacts on WA, LI, FB and IG into WeChat friends
  15. Form your own WeChat Groupchats and invite openly
  16. Use Mei Pian, WeChat-We-Run and Tencent Reading to spread 
  17. Form your own Official Accounts and attract friends
  18. Set your own Mini Program and attract friends
  19. Search mobile phone randomly
  20. Convert all your mobile phone contacts into WeChat Friends.  Other related articles:

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5 Jun 2018

Really Nothing Else? You Must Be Out of Your Mind!

Many people have attended different types of WeChat training in Singapore.  Most of them are conducted free-of-charge, and they usually have something to sell to you after the free preview.  

 Majority of them are selling to you the consultancy package of opening a China Official Account, which can cost anything from S3,000 to S$5,000.  Others are selling you the idea of going into their related projects, which could be investments or subsequent advance training costing many hundreds or several thousand and even hundreds of thousands of dollars. 

 When my prospect asked me, what do I sell at my paid WeChat training, I said, "Nothing other than the training that you are attending now", she was shocked. 

 I explained to her that I just focused on one training and nothing else.  This way it makes my students more focused, they come to me and pay me a fee for only one purpose: to learn THIS TRAINING AND NOTHING ELSE.  

 If they find my training good, they will recommend it to their friends.  This is what I mean by "selling the training that you are attending now".   I have been doing this since August 2017.  To-date (today is 5 June 2018), I have conducted 60 runs of WeChat training, averaging 4 to 8 a month. If you too want just want to learn WeChat at a very affordable fee with no strings attached, come for our last WeChat training for this week on 14 June 2018 Thursday 2 to 5.30 pm. The fee is $99 a person or $199 for 3 or $59 each for 5 pax. Details please WhatsApp me at 65-8201-4347.  Other related articles:
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2 Jun 2018

12 Ways to Add China People as Your WeChat Friends

As we know, many people are very interested in the China market and that's why they learn WeChat.  In fact, for many people, the only reason to use WeChat is to sell to the people from China.

But we know that to sell to people from China, you need to add them as your WeChat friends first.  The reason is that China people only use WeChat and nothing else.  So even though you have a relative from China, you only can contact him via WeChat, not phone call, e-mail, Facebook or LinkedIn.  

There are 12 ways that anyone, while in Singapore, can easily add people from China as your friends:

1. Add the China people that are physically in Singapore as your friends. They will have contacts with people from China and you can get them to refer their China friends to you. The people from China that are in Singapore include the tourists, businesspeople, those on 30-days visa, work permit workers, employment pass holders, S and E Pass holders, citizens and their family members

2. Log into your QQ account and join groups that are made up of people from China.  From here you can add them as QQ friends and later convert them into WeChat friends

3. Attend seminars that are mostly attended by people from China. Like I attended Soheaven's Journey of Creation 2-days life transformation course in September 2017.  To-date, I have added at least 300 people from China from the 5 courses that I have attended that are related to Soheaven's course. There is another Soheaven course on July 14 and 15 (Sat & Sun), fee is S$299 for a 2-days course, details at here

4. Go to places in Singapore that have a high density of people from China, eg Marina Bay Sands, Resorts World at Sentosa, Chinatown, Geylang, Jurong Point, China restaurants.  You can easily make contacts with these people and add them as friends.  Most of them are very happy to have Singaporeans as their WeChat friends

5. Join classes conducted on WeChat.  Each WeChat Group has at least 400 to 500 people from China. You can easily add 10 to 20 people from each groupchat.  Imagine you join 10 such classes in a month, you would have added easily 1,200 China people in a month

6. Join Groupchats that have people that have connections with people from China

7. Join China people groupchats and you can add people from there

8. Follow Official Accounts that are set up by China people and you can easily add the owner of the Official Accounts as your WeChat friends

9. Search for Mini Programs that are set up by China people and you can add the owner of the mini programs as your Wechat friends

10. Just do a blind search on WeChat via 5 ways: mobile number (China mobile numbers and very systematic, all with 11 digits), People Nearby, common Chinese names (eg Chen Da Wen), common Chinese nicknames and articles

11. Simply ask people to introduce you to people from China

12. Open your heart. You'll realize that there are so many China people everywhere in Singapore. They are at your housing estates, food courts, shopping centres, and even your neighborhood!

If you too want to know the details of how to do any or all of the above, contact me.  I am happy to refer to you the sources. If you want to learn to use WeChat like a Pro and get business from China people, you can join our WeChat courses.  The special introductory fee is $99 a person or $199 for 3 or $59 each for 5 persons.  Related articles on WeChat (click on the title to read)
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27 May 2018

Why Must Increase Friends First

Many people are eager to do marketing on WeChat once they learn WeChat. 

Some trainers teach you to set up your own Official Account (OA) so that you can do daily broadcast. I have a student that paid $1,500 to a trainer consultant to set up an OA for her. To-date her OA has 3 followers. 

Other trainers teach you to do beautiful flyers and post them on WeChat Moments. There is a trainer from China who teaches you to quickly go to QQ accounts and add people from there as your WeChat friends. 

I Andy Ng will NEVER teach you the above ways. Reasons: 
  1. If you have very few friends on WeChat, even if you have a very impressive Official Account (OA), few will follow your OA. In no time you will have no motivation and reason to do daily updates on your OA. This is despite you spending up to $450 to learn how to create your own OA. Some even paid $3,000 to create a so-called China OA and have very few followers 
  2. For Moments posts, if you have very few friends, even if you have very beautiful posters, few will read your Moments. In no time you will give up posting on Moments. So my friend, wake up. Don't be lured by shortcuts to WeChat Marketing. The first step to market on WeChat is to increase your WeChat friends. My experience is that you need minimum 1,000 friends before you can embark on OA, QQ and Moments flyers marketing. 
For quick and easy ways to increase your WeChat friends, read my other article or text to me Andy at 8201 4347. Thanks and kindly forward this article to your friends if you find this useful. Related articles on WeChat (click on the title to read)
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23 May 2018

Getting Real Business from WeChat is About This

I was at Suntec on 21 May 2018 with 2,500 people at IMDA event: Singapore Digital Industry seminar. Digital is now the priority of our government.

WeChat is, of course, a digital economy. The question is how and when are you getting real business from WeChat?

First, you need to build up your base of contacts on WeChat. To do meaningful marketing, you need to have at least 1,500 WeChat contacts

Next, you need to build up your fan base on WeChat. A fan is a contact that responds to your posts on WeChat 50% of the time. So now go back to your Moments posts and tag those friends that click like and comments on your Moments posts

The 3rd step is to communicate deeper with these WeChat fans via message broadcast.  You can invite them to join your Groupchat which is a special group where you can provide even more value to them.

Note that the key to WeChat Marketing is via deep and regular contacts. It is about adding value to people's lives, not promoting yourself. It is not about advertising to your contacts. If you are not sure what value to offer to your WeChat contacts and fans, ask me. To-date, I have offered more than 50 advice to my WeChat class students on what value to offer. Let me know. Thanks.  Related articles on WeChat (click on the title to read)
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7 Lessons I Learn in Using WeChat

  1.  I need to learn how to swim and float in the ocean of WeChat, and not be afraid of the waves and pressures.  For example, if I am not getting enough leads and sales from WeChat, I must see this as a wave for me to overcome, and not be drowned by it
  2. WeChat is not a battle but a game to be played.  So must explore it with fun!
  3. If there are any problems in any area, it means my attention is not enough in that area.  For example, if my Moments posts are not getting enough likes and comments, it means I am not posting quality posts due to lack of attention to it
  4.  All the fears, worries and doubts about using WeChat must be eradicated, for they will stop you from progressing. The best way to eradicate them is to accept them and see how you can contribute to resolving them.  Take first steps first
  5. Understand that the entire universe plays a part in WeChat, from internet speed, phone’s storage, social environment, culture etc.  So my goal is to how to draw from all forces of nature and put them into use in WeChat.  For example, if I am good in Sun Tzu Art of War, I see how to incorporate Sun Tzu strategies and stratagems into WeChat
  6. Everything is about relationships, and WeChat is no exception.  The first relationship that I must improve in WeChat is my relationship with my friends.  I must continuously add value to their lives to improve the relationships
  7. How can I achieve breakthroughs in WeChat?  Share me your views!  Thanks for reading this article.  Related articles on WeChat (click on the title to read)

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22 May 2018

Top 12 Ways People Use WeChat Wrongly

Although WeChat has been around for 7 years, and there are 1.1 billion users worldwide, many people still use WeChat wrongly.  The top 12 ways people use WeChat wrongly are:

1. Facebook first, then Instagram, next LinkedIn, if got time then WeChat. 

These people treat WeChat like an after-thought.  Solution: Link your WeChat to Facebook, then all your WeChat Moments posts will become FB's newsfeeds automatically!  To do this you must start posting on WeChat then FB

2. Never join any groupchats at all.  

My friend said that he cannot stand the non-stop notifications of the numerous posts in groupchats.  Solution: Silence all notifications.  Join groupchats to know more people and once you have added them as your WeChat friends, you can exit the groupchats if you don't find them useful

3. Never use Chinese at all

My friend only types in English and he posts everything on WeChat in English.  Solution: Use Google translate and try to post in Chinese too.  The reason is 80% of WeChat users use only Chinese and if you don't post in English you are missing out a lot of people. 

4. Never use 'People Nearby' feature to add new friends.  

This is so powerful yet a waste if you don't use it. From here I get clients too

5. Never explore beyond WeChat page.  

We know there are 4 main pages on WeChat yet many people did not know the existence of Discover page other than Moments.  Solution: Spend more time at Discover page and you will discover great things

6. Never set WeChat ID 

They let the system set for you using computer codes. Solution: Go to Me page, click your own name, then set your ID properly

7. Never use Translate function, thus missing out on all the posts

8. Did not know there is such a thing called Favourite, 

Favourite can store up to 2 GB of data on WeChat.  In fact, I use Favourite to take meeting notes and even record my own seminars!  Try it for yourself now

9. Keep on scrolling the screen

Everyone knows it is very frustrating to scroll pages on a tiny handphone.  To search for certain information in a chat, use the search function.  For Moments search,  go to the search button and select 'Moments' in your search.  Try to search for 'WeChat Training' under 'information' and you may even find my course!

10. Never organize WeChat contacts

With no organization, you cannot find people as many people use alias or nicknames in WeChat.  For me, a simple way to separate the China people from the rest is to use only Chinese names for China people

11. Treat WeChat as their PA

PA is not a personal assistant but persistent advertisements!  Your account will be suspended in no time!

12. Never comment and respond to people's posts in Moments and groupchats.  

Over time, people think you don't exist and will delete your contact as their contact list reaches the limit of 5,000.  Solution: Respond.  Related articles on WeChat (click on the title to read)

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