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What Keep Your WhatsApp and WeChat Groups Alive? The 5 Keys

(This article has been submitted to The Straits Times on 20 October 2016. Watch our 'Disruption' video at here)
As we know, nowadays our teams comprise of groups in our WhatsApp and WeChat groupchats.  Whether you are working in a business or self-employed, homemaker or student, retired or just born, you will belong to at least 3 groups: your family, your friends and the people you work with.  That's why in our Build Winning Virtual Teams seminar, we teach people how they can keep their chatgroups alive.

 There are 5 keys, know them or lose them:

 Key 1: Show Me the Money
People join chatgroups initially to keep themselves updated, and for some people, to get motivated. But after a while, such motivations and information will become mundane, and people will be immune to such messages.  To keep people from coming back, you need to have show people the money. 

 Money includes monetary value and non-monetary value. People must see that there are benefits to their lives to remain active inside the chatgroups.

 That's why chatgroups that belong to businesses will make it while chatgroups that belong to classmates and friends that have no common business or benefits will not last beyond the gathering. 

 Key 2: Add Value to My Life
People want the chatgroups to add value to their lives. Being a trainer coach since 2001, I want my chatgroups to add value to my business, like I can get a rare video or the latest questionnaire on profiling.

 Key 3: Appreciate Me
People want people to appreciate them, to validate them and to make them heroes.  That's why chatgroups that focus on individual's strengths will remain active while groups that only focus on the leader's strengths will not last.

 Key 4: Common Language
Language includes culture, values, linguistic language, body language and most importantly, give me a say. If our members share common values, speak the same language, and also give each chatgroup member a say, I'll bet you a million dollars that this chatgroup will be alive and long lasting!

 Key 5: Continuous Bonding 
With the above 4 keys, the chatgroups will be bonded. But we still the group's leader to bond the team continuously, as people may develop negative habits after some time and some people may start bringing the team down. If the leader can step up and bond the members with online and offline activities, the groups will remain strong

 By Andy Ng, Chief Trainer Coach at www.asiatrainers.com 
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