Sharing by Australia's Henry

Sharing by Australia's Henry

If you are in business, sales, marketing, self-employed, banking, finance, or management, we are often taught that to do well in business, we need to have a good product and master sales and marketing. 

So we work hard to improve our offering and embark on many sales and marketing ways, including digital marketing, social media marketing and word-of-mouth referral marketing to get as many customers as possible in the shortest time. 

However, you will soon realize that despite doing all of the above, high sales and profits elude you.  It becomes a zero-sum game: you put in more time and resources and get a diminishing return. 

What is the solution?  Don't chase after customers anymore.  Let customers come to you.  Without spending a cent on advertising and promotion, use sharing. 

What is Sharing?  Sharing is NOT about how good your product or you is.  It is also NOT about show and tell.  Sharing is not about the forwarding of news per se.  

What is Sharing? It is about:

1. Sharing from your heart, your view, your feeling  
2. Sharing something of value to your reader, viewer, or follower
3. The more sincere is your sharing, the higher is the perceived value
4. One-to-one, or one-to-many, done via all methods, online or offline
5. Edifying others
6. Appreciation and gratitude for what you have received from others
7. Something that anyone can do anywhere, anytime, and at ZERO Cost

Top 10 Things to Share:

1. Help people save time, trouble, and money
2. Help people to make more money, have better health, and better relationships with others
3. Help people solve a problem that bothers them for a long time
4. Help people to be more confident in a problem or area
5. Help people to reach higher levels in whatever they're doing now
6. Help people find a sense of belonging and acknowledgment
7. Help people to feel proud of themselves and to be different
8. Satisfy people's craving for curiosity and sense of busybody
9. Teach people a skill, technique, method or strategy
10. Help people to set and achieve their goals and realize their aspirations
11. Help people reach self-actualization and find meaning in their lives

Why Don't People Share?

1. Feel that they have nothing to share

As we know, the most valuable of what you sell is You. People don't buy products and services, people buy YOU. Most people undervalue themselves and overestimate others. Think of how often you go back to your old favorite hairdresser, pub, and retailer, even though you have moved far away from them. 

Obviously, these vendors have values that they themselves may not know or value. This is because what these vendors are doing are the same as what they have been doing for years, and most of their customers don't bother or care.  So after a while, these vendors think they have nothing special and thus undervalue themselves.

If you were to ask these vendors to share their specialty, most of them would say, nothing to share.  

2. Think that sharing is expensive and time-consuming. Sharing is for free, but you need to devote time to do sharing

3. Confuse sharing with promotion and would rather advertise than share.  How often do you see people post nothing but advertisements on their social media, and even go for paid Facebook advertisements when you see them sharing nothing of their expertise?

4. Don't know What to Share

What to Share:
1. Key Opinion Consumer (KOC).  Share your opinion as a consumer

2. What you read or watch, need not be your original content

3. Summary and evaluation of what people said.  Evan Carmichael is one

4. Your original content

5. Re-share the above

Benefits of Sharing:

1. Let people know You, like you, follow you and buy from you
2. Multiplier effect, for people often share what you share 
3. Can influence people
4. Can change the world
5. Attract more followers 
6. Gives you confidence in what you do.  For when you share it, you have to maintain the quality of your work.  This in turn will spur you to improve

Now you can see all my sharings as follows:

1. Youtube channels at https://www.youtube.com/c/AuthorTrainerCoachAndyNg/videos and https://www.youtube.com/user/AndyNgCoach/videos

2. Blog at https://andyngtrainer.blogspot.com/

3. Facebook group: Sun Tzu Art of War at https://www.facebook.com/groups/2514108178834767

4. Facebook group: WeChat at https://www.facebook.com/groups/wechatsg 

5. Facebook group: Mobile Numerology at https://www.facebook.com/groups/mobileno

6. Facebook group: How to Be a Good Person at https://www.facebook.com/groups/543501560757318

7. Facebook group: 3 Kingdoms Wisdom at https://www.facebook.com/groups/4777150489001863

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