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16 Nov 2015

Why Coaching is Expensive

People in Singapore are willing to spend $3,000 to attend a 2-days course but unwilling to invest $300 for a 2-hour coaching session. Is coaching really just a MNC thing and local companies consider coaching as a waste of money?  In reality, people know the value of coaching, they just have not found the right coach...

Common Questions and Answers on Coaching:

1. What is the difference between coaching and mentoring?

To me, ignoring academic definitions, I go for the practical approach. Coaching and mentoring are the same except that the mentor is a person that is more senior, more knowledgeable and more experienced than the mentee. But a coach can know less than a coachee and still coach him.

This is because coaching is not about teaching people what they don't know but digging out what they know and getting them to take action on what they know. For example, we all know about the benefits of regular exercise. So we don't need a coach to tell us why exercise is good for us. But we need a coach that can inspire us to exercise on our own. 

Because of this, a coach can also be a non-human, like a book, movie, dog or just a quote. But a mentor has to be a human being.

2. Why has coaching not taken off in Asian corporations?

The concept of corporate coaching is common in MNCs like Alphabet and Google but not common in Asian corporations. This is because many governments  (Singapore and Malaysia included) do not recognize coaching or mentoring as a value-added activity. They prefer training, that’s why they have grants for training but no grants for coaching.  

Like the popular PIC (Productivity and Innovation Credit) scheme specifially prohits companies from claiming 60% cash back for coaching and mentoring.  

Also, the Asian mentality is more on tangible stuff, and coaching being more intangible than training, is considered less value than training. You can see people willing to pay S$3,000 to attend a 2-day course but unwilling to fork out $300 for a 1.5-hour coaching session with a coach.

3. Who can benefit the most from coaching?  Why only high level people get coached?

Coaching can help the most if the person is coachable. That means willing to take action on what the coach coaches him. This is the one and only barrier to coaching.

Most companies are willing to invest in coaching for their management people because they sell more leverage in coaching a manager than a worker. 

4. Is it true that coaching does not work because many Asians see coaching as an intrusion to a relationship?

For coaching to work, there must be trust and respect for the coach, then the coachee will open himself up to the coach. Asians are willing to open up to a master or ‘sifu’, so for coaching to work in Asia, the coach must position himself as the master, guru or ‘sifu’.

think that intrusion is not a barrier to coaching as many Asians are willing to open themselves up to a feng shui master or fortune teller, even though they hardly know them.  Asians are open to counseling so for coaching to work in Asia, it has to be packaged as counseling or learning from an expert.

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Date: 17 December 2015 Thursday 9 am to 5 pm
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Fee: $398 each, $299 each for 2 & above; $199 each for 5 pax & above (all with PIC 60% Cash Grant)
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  1. Myths and Truths of Coaching and Mentoring
  2. Benefits of Coaching: 6 times return
  3. Going to the root cause: Capability and Thinking Deficiency
  4. 5-Ways Coaching Success: Uncover Inner Drive, Discover Answers, Facilitate Doing, Audit and Ask Tough Questions
  5. Key Values and Skills of a Good Coach
  6. Six Steps to Coaching using GROW and GEUNIS models
  7. The Ultimate in Coaching: Changing the Being and How
  8. Giving Feedback and Turning Around Under-Performers
  9. The Toolbox and 6 Tools of Coaching
  10. Goal Setting and Helping people to Achieve their Goals
  11. Overcoming Difficulties and Stress
  12. What to Do When Coaching Does not work
  13. Self Coaching: 5 Power Questions to Ask Yourself
Bonus 1: Facing the Giants and Peaceful Warrior Strategies 
Bonus 2: 50 Power Questions to Coach Yourself
Bonus 3: Weekly Coaching Questionaire

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