Skip to main content

Posts

Showing posts from 2025

Top 13 Sales Objections and How Sun Tzu’s Art of War Overcomes Them

(With Examples from Business, Politics, Management, Education, and Administration) “In the midst of chaos, there is also opportunity.” — Sun Tzu Every objection is not rejection — it’s simply a signal of resistance , revealing what the buyer (or person) fears most. The Art of War shows us that victory lies not in confrontation, but in understanding terrain, timing, and the human heart. 1. “It’s Too Expensive” The Fear: Losing money or making the wrong investment. Art of War Strategy: Attack by Stratagem — Reframe Value. “The wise general wins before fighting.” Instead of lowering price, change the battlefield from cost to value. Business Example: A consultant reframes: “This isn’t a cost — it’s your insurance against losing bigger later.” Education Example: A parent objects to tuition; the teacher reframes: “This isn’t about paying for learning, but for your child’s confidence and future readiness.” 2. “We’re Already Using Someone Else” The Fear: Disruption of s...

How do You Sell Air-Conditioning to An Eskimo?

  ⚔️ How the Art of War Helps You Sell When There’s No Perfect Fit The Sales Dilemma We all know the rule: “Don’t sell what you have — sell what the customer needs.” But what if the customer’s needs don’t match what you offer? Do you walk away? Do you recommend your competitor? Or do you somehow create a bridge? This is where most salespeople struggle — and where Sun Tzu’s wisdom gives you the answer. 1. “Know Yourself and Know Others” – Find the Overlap, Not the Opposite “If you know yourself and know the enemy, you need not fear the result of a hundred battles.” — Sun Tzu, Chapter III Before you decide you can’t serve the customer, study both sides deeply: What is the customer really trying to achieve — not just the product they want? What hidden fears or constraints are shaping their request? What unique strengths do you possess that others can’t easily duplicate? 🔹 Lesson: Don’t match product to product — match purpose to purpose.  Even wh...

The Road Less Travelled and Sun Tzu Art of War

While M. Scott Peck's The Road Less Traveled is a book on spiritual and psychological growth , and Sun Tzu's The Art of War is a treatise on military strategy , they share profound, underlying parallels in their approach to confronting and overcoming difficulty . The key similarity lies in how both texts emphasize strategic preparation , self-knowledge , and the ultimate goal of winning without a self-defeating fight. rinciple in The Art of War Parallel in The Road Less Traveled Psychological Application Winning Without Fighting (Supreme Excellence) Life is Difficult; Accept the Pain (The Great Truth) Sun Tzu teaches the best victory is subduing the enemy without battle. Peck teaches that by accepting the fact that life is full of problems, you transcend the suffering caused by resisting that truth, thereby "winning" the inner battle. Know Thyself (A prerequisite for all strategy) Dedication to Truth (One of the Four Tools of Discipline) Sun Tzu states: ...

The Diamond Cutter and Sun Tzu Art of War

The key principles of The Diamond Cutter align surprisingly well with several strategies from Sun Tzu's The Art of War , particularly in their mutual focus on winning without direct conflict , profound self-knowledge , and shaping reality before the battle begins. While Sun Tzu approaches these concepts from a military/competitive standpoint, and The Diamond Cutter from a moral/causal (karmic) one, the outcomes of superior strategy are very similar. 🗡️ Strategic Alignment of Key Concepts Here's how the core ideas of the two books connect: 1. The Supreme Goal: Winning Without Fighting Sun Tzu's Principle: "Supreme excellence consists in breaking the enemy's resistance without fighting ." The best general wins by defeating the enemy's strategy, alliances, or will, minimizing cost and conflict. The Diamond Cutter's Alignment: The entire "planting seeds" method is designed to create a reality of success before facing the problem. By proac...

Concise Summary of SuperME Unleasehed by Dr Vivian Passion Koh and Andy Ng

A concise summary of the book "SuperME Unleashed: Transform Your Life Purpose Love Gratitude" by Dr. Vivian Passion Koh and Andy Ng is provided below. The book is a self-help guide focused on empowering readers to unleash their "SuperME"—an awakened, authentic, and high-frequency version of themselves—by implementing the PLG Framework (Purpose, Love, and Gratitude). 🔑 Core Concept: The SuperME vs. The Small-Me The central idea is the contrast between the various "Small-Me" personas and the SuperME state of being: SuperME: This is the empowered and authentic self. It emerges when an individual stops being governed by fear, shame, or the need for control, and instead aligns their life with their inner truth. The SuperME state is defined by leading with Purpose, Love, and Gratitude (PLG). The Small-Me Personas: These are the unconscious, fear-driven versions of the self that the book encourages readers to recognize and move beyond: o Survival-Me: Primarily...

The Power of Now and Sun Tzu Art of War

While Eckhart Tolle (author of The Power of Now ) and Sun Tzu (author of The Art of War ) are separated by millennia and context, a number of Tolle's quotes can be seen to align with the strategic wisdom taught by Sun Tzu, particularly in themes of non-resistance , focus on the present moment , and self-knowledge . Here are some Eckhart Tolle quotes and the corresponding Sun Tzu concepts they reflect: 1. Non-Resistance and Effortless Action Sun Tzu advocates for winning without fighting, making strategy so subtle and effective that open conflict becomes unnecessary. Tolle's concept of non-resistance aligns with this strategic avoidance of conflict. 2. Focus on the Present Moment and Preparedness Sun Tzu emphasizes the importance of swift, decisive action and seizing the moment. Tolle's focus on the "Now" ensures a readiness for that decisive action. 3. Self-Knowledge and Knowing the Enemy Tolle's teachings revolve around separating one's true identity ...

Top 13 Reasons for SZSS

Top 13 Reasons Why You Have to Learn Sun Tzu Sales Secrets 1. Because Selling Today Is a Battle of Minds, Not Words. In modern sales, logic alone no longer wins — strategy, timing, and emotional intelligence do. “The wise warrior wins first in the mind, then in the field.” 2. You’ll Outsmart, Not Outtalk, Your Competitors. Most salespeople chase prospects. Sun Tzu teaches you to choose the right battlefield — where your strengths meet their needs. “He who knows when to fight and when not to fight will win.” 3. You’ll Learn to Win Without Discounting or Desperation. Instead of lowering price, you’ll raise perceived value — the essence of “win without fighting.” “The skillful fighter subdues the enemy’s army without battle.” 4. You’ll Understand the Hidden Terrain of Every Customer. Every deal has invisible terrain — internal politics, timing, fears, and priorities. Sun Tzu teaches how to read the terrain before advancing. 5. You’ll Know Exactly When to Close — and ...

SuperME Unleashed with Purpose, Love & Gratitude (PLG)

SuperME Unleashed with Purpose, Love & Gratitude (PLG) Let’s be honest—many of us are not okay. You may look strong on the outside, but inside… you’re tired. Not just physically, but emotionally and spiritually tired. ·        You’re stressed, even when you’re resting. ·        You work hard, but feel like you’re not enough. ·        You climb the career ladder, yet feel stuck on the inside. Some of you are worried about job security, AI, rising costs, or whether your work still matters. And when you try to share… people say, “Be strong. Move on.” But what you really want is to be seen, to be heard, and to feel real again. That’s where SuperME comes in. SuperME is not about being superhuman. It’s about returning to who you truly are—beneath the noise, beneath the fear, beneath the need to perform. It’s the part of you that is led by Purpose, powered by Love, and sustai...

Battlefield of words, attention, trust, inflouence and energy

You might not be fighting a war — but if you’ve ever:   Tried to lead a team resistant to change   Pitched a proposal and got blank stares   Tried to resolve a workplace conflict peacefully   Felt burnt out from constant firefighting  ...then you're in a battlefield of your own.  The weapons today are words, attention, trust, influence, and energy.   The enemies? Disengagement, misunderstanding, ego, and fear.  Sun Tzu shows us how to navigate this with clarity and precision.  Win to fight, not fight to win.  This means:   Clarify your outcome before you take action.   Set the field so the outcome is inevitable.   Engage only when the result is certain.  Think of it like a master chess player who wins mentally before making the first move. Or a skilled negotiator who frames the entire conversation before a single word is spoken.  You don't need to overpower others when you've already out-positioned th...

In an AI World, Trust Becomes the Only True Scarcity

In an AI World, Trust Becomes the Only True Scarcity, and that is something I have a lot When AI can replicate nearly everything — from coding to designing, from writing to trading — only one thing remains truly scarce: Trust. AI can automate productivity . But it cannot automate credibility . It cannot replace love . It cannot recreate joy . And most importantly — it cannot replace YOU . Your authority , Your relationships , Your reputation — These are the real assets in the age of machines. In the world ahead, your human essence becomes the premium currency. Not speed. Not precision. But authentic presence .

Sun Tzu Sales Secrets: Up Sales by 61%

Sun Tzu Sales Secrets: Outsmart, Outlast & Outclose Live Zoom Seminar — 8 Nov 2025 (Sat) • 10 am – 12 pm The Sales War Has Changed. Have You? In today’s world, customers don’t just buy the cheapest or the loudest. They buy from those who understand them deepest. AI, competition, and buyer fatigue have rewritten the rules — and it’s no longer enough to “close hard.” You must win before the sale begins. For 40 years, Andy Ng has studied and applied Sun Tzu’s Art of War to sales, leadership, and business. In this fast-moving 2-hour masterclass, he’ll show you how to: ✅ Turn objections into buying energy ✅ Position yourself where competitors cannot touch you ✅ Sell with heart — not pressure ✅ Use timing, terrain, and perception to multiply results ✅ Apply The 36 Strategies of Sun Tzu to increase profits by 61% or more These are the same principles used by global brands — and by top performers who win without stress or struggle. Small Strategic Shifts, Massive Results...

The Sun Tzu Way to Increase Sales by 61%

How to Increase Your Sales by 61% — The Sun Tzu Way Sun Tzu taught: “To subdue the enemy without fighting is supreme excellence.” In sales, this means: You don’t win by working harder. You win by knowing where to act, when to act, and how to act strategically. Let’s look at the 5 Key Levers of Profit Growth — and how each connects directly to The Top 6 Strategies of Sun Tzu. 1) Increase Your Target Market Mapped strategies: Knowledge Leads to Victory — research adjacent segments and partner channels. Occupy the High Ground — clarify a category you can own so new prospects self-select. Perception Management — reposition the same offer for different audiences. Example: Property agent partners with relocation firms & IDs (new ground without new ads). Action now: List 3 adjacent pools you can access via partners this week. 2) Improve Marketing Conversion Mapped strategies: Perception Management — headline reframes (“Protect your dreams,” not “Buy insurance”). Win Without Fight...