As we know, social media marketing is about social first and marketing second. Same for Sun Tzu Art of War: it is about art first and war later. 'Art' in Sun Tzu Art of War refers to how we do things, while 'War' here refers to winning in the business battlefield. Social media marketing is about how we do and not what we do. For example, it is not about how nice your photo is on FaceBook but how you post your photo: do you post it with a positive or negative angle? On the surface, Social Media is a 201x thing, while Art of War belongs to 2,500 years ago. Yet they both share a common origin: the Yi Jing (or Book of Changes) written 5,000 years ago: life is about evolution. Social media is always evolving, while Sun Tzu Art of War is too evolving with the times as Sun Tzu advocates flexibility as the key winning strategy. Today I shall look at the 5 Elements of Sun Tzu Art of War and they can be applied in our Social Media Marketing. Know Yourself Know Your...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com