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How SuperME and PLG can Increase a F & B Profits

"Congratulations Andy on your SuperME Unleashed community. I support you. I like to know as a businessperson in the F & B industry, how does knowing SuperME and attending your SuperME course help me increase my business profits? I cannot afford to spend another cent on training when the business climate is tough this year"

My response:

Thank you for your support—your words mean a lot. I understand that in today’s tough business climate, every dollar must produce results.

But that’s precisely why investing in SuperME Unleashed isn’t a cost.
It’s a strategic profit catalyst, especially in the F&B industry, where people, leadership, and energy drive margins.

Let me show you how:


📌 1. Purpose Alignment = Smarter, Faster Operational Decisions

F&B chains face constant pressure—rising food costs, manpower issues, shifting customer preferences.

When leaders and outlet managers operate from Purpose, they stop firefighting and start seeing the bigger picture.  Your Purpose in F & B is not to make profits, that's the outcome.  Your Purpose is to bring people together with affordable food, right?

Example:
One SuperME participant, an area manager, said:

“After reconnecting with my Purpose, I stopped over-managing and started coaching my team. Productivity rose, and I finally reduced monthly staff turnover by 20%.”

Clarity of purpose reduces confusion, boosts speed, and improves store-level decisions—directly impacting profits.


📌 2. Love-Led Leadership = Better Morale, Better Service, More Sales

F&B is people-driven. But in many outlets, staff feel unseen or overworked.
SuperME trains leaders to lead with empathy—without losing accountability.

Example:
Managers trained in PLG (Purpose, Love, Gratitude) began daily pre-shift huddles with intention-setting and team appreciation.

They do this daily ritual: PLG messages (can be via video, voice, text or face-to-face) to their staff.  After consistently doing this daily for 30 days, results show. 

  • Fewer sick days
  • Higher energy levels
  • Uplifted customer service
  • 12% improvement in Google Reviews and delivery ratings in 6 weeks

Happy team = happy customers = higher spend per ticket.


📌 3. Gratitude Culture = Lower Turnover, Higher Retention = Lower Costs

Staff quitting suddenly? Frequent retraining needed?
That’s silent profit leakage.

SuperME creates a culture of ownership and appreciation. When team members feel valued, they stay.

When the boss feels grateful to the team for their contributions, the staff feel good and they in turn will be grateful to their customers's patronage.  

Gratitude shifts the focus from problems to solutions, from complaints to compliments, from lack to abundance. 

Example:

After introducing PLG practices into shift management, one franchisee reported saving $18,000 in retraining costs over 4 months due to reduced attrition.


🔑 Summary for Your F&B Chain:

Challenge

SuperME Impact

Profit Outcome

High staff turnover

Love & Gratitude culture

Retention = lower training costs

Operational inconsistency

Purpose-driven leadership

Smoother systems = higher productivity

Poor service = bad reviews

Emotionally present team

Higher ratings = better customer inflow

Manager burnout

SuperME mental resilience tools

Focused leaders = better daily execution


I invite you or your area managers to join one SuperME session.
Let them experience it—not as training, but as transformation.

From there, the profits will show up where it matters most—in people, in performance, and in peace of mind.

Let’s co-create a version of SuperME tailored for your frontline leadership.
Because when your people rise, so do your profits.

Written by Andy Ng, Lead Trainer for SuperME Unleashed program, together with SuperME Creator Dr Vivian Passion Koh.  Dr Koh is also the author of 3 books that produce the programs: SuperME Unleashed, The Power of Purpose Love Gratitude and Speak from Your SuperME. 

Join our SuperME 1-hour zoom at here or https://asiatrainers.org/smu 




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