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Which company makes money? Look at their hotlines! (Part 1)

Which company makes the most money? Just by looking at their published hotlines, we can get some hints. Today let's look at the 4 major electricity retailers in Singapore that cornered 80% market share in a crowded market of 12 electricity retailers: Keppel, Geneco, iSwitch and Tuas Power
  1. KEPPEL ELECTRIC 68033888
  2. GENECO 63636677
  3. ISWITCH 69559900
  4. TUAS POWER 68385565
KEPPEL ELECTRIC 68033888
680 Money gone
8033888 Platform continues and becomes big

This means that Keppel Electric put in lots of money into its platform. Indeed Keppel cornered 27% of the market share with 150,000 customers as of Oct 2019 (date per EMA). But note that Keppel has grown very big as its nearest rival Geneco only has 22% market share. BUT KEPPEL ELECTRIC has no wealth number, that means, it does not make money out of this business

GENECO 63636677
636366 Rapidly changing (4 times)
677 win lots of friends
This means that Geneco went through many changes in its business but managed to win business through friends. Indeed Geneco's customers are not from the company's marketing but from customers' referral program. Note that there is also no wealth number in Geneco's number. This means that Geneco does not make money

ISWITCH 69559900
There is only one number from here, and there are two zeros in the end. This number 69 is about INVESTMENT. This means that iSwitch invested lots of money into this business. There are two zeros in the end numbers, which means that this investment does not yield any profits. Note that there is also no wealth number in iSwitch's number. So iSwitch does not make money

TUAS POWER 68385565
68 Wealth generating
83855 Platform
85565 No wealth
This means that Tuas Power put in its wealth into this platform but this platform does not generate wealth for Tuas Power. Indeed we know that Tuas Power paid Singapore Power group $6 for every customer processed in SP's bill. If the average electricity bill of a household is $100, and a retailer's net profit margin is less than 10%, this means that it is hard for Tuas Power to make money from its business as it paid $6 for every bill processed by SP. There is no wealth number in Tuas Power number.

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