WeChat (video) Channels: Better than Tik Tok and Douyin?

WeChat (video) Channels: Better than Tik Tok and Douyin?

Since 2021, WeChat has launched a short video feed called Channels. You can access this from the 'Discover' page of WeChat.

Channels is similar to the videos at Facebook timeline, but very different from Douyin and Kuaishou, two hot short video platforms. Channels allows you to post up to 30 minutes videos. From here you can post your videos to your Moments. This way allows you to post beyond 30-second videos on your Moments.

Like Douyin, your video is pushed to users of WeChat (including your non-WeChat friends) based on your video's usefulness. So if your video is good, you can reach out to many people in WeChat. This is definitely very good marketing for anyone that wants to be seen among WeChat users.

The advantages of WeChat Channels over Douyin or Tik Tok are:

Able to post up to 30 minutes videos (Tik Tok's limit is 10 minutes)
Able to post such Channel videos to your WeChat Moments, Group chats and individual chats
Able to reach people that you don't know, for WeChat does push out your videos to the WeChat users if they find that your videos are good. This means that you can gain popularity even if you are new to WeChat or have very few WeChat friends.

If you go to my WeChat account (my ID is Andy93672286), you can see my WeChat Channel. I have posted over 100 videos, many of which have several hundred views, with the highest being 2K views. Andy Ng is a WeChat Author Trainer Coach, and wrote the world's 1st and only book in English about WeChat called Practical WeChat Marketing, details at www.bit.ly/andywcm

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