Business and Money Tips

Among WeChat questions, I am often asked how can one broadcast his flyers and advertisements to the most number of people on WeChat.  Some people asked me how to increase their WeChat friends quickly so that their advertisements can reach out to the biggest number of people in the shortest time.  There are 2 fundamental issues to address here: Conversion and Reach. Conversion is the number of people that you can convert from WeChat friends to your prospects or customers.   For example, if I have 2,500 WeChat friends and I close 2 sales from my WeChat posts, my conversion rate is 0.8%.  Reach is the number of people that I reach.  Using the above 0.2% conversion rate, if I can increase my WeChat friends to 5,000, I can reach 5,000 x 0.2% or 4 people. So the question is how do I increase both my Conversion and Reach on WeChat? Today let's look at Conversion first assuming the same number of Reach. To increase Conversion you have to increase either or both the quality of your

(updated on 25 Aug 2022) Since teaching WeChat in August 2017, I have taught over 202 WeChat classes, big and small.  Many of my students were not sure what WeChat is and now they know how to use it.  Some of them went on to become Wechatpreneurs, while others remain as active WeChat users.  There are some, and it could include you that are reading this article now, that were active on WeChat after the class but did not sustain and become inactive WeChat users now.   This articles talks about how you can resume becoming an active WeChat user in 5 ways: Share your videos on your own WeChat Channel.   Some say this is better than Tik Tok, for it will blast out your video for you if WeChat deems it to be useful.  It allows any video length of 1 to 30 minutes, much longer than Tik Tok 10 minutes.   Start to post your Moments in Chinese .  Don't worry about people not able to read Chinese because there is a translation function in WeChat that can translate 21 languages to English,

Many of my blog readers and students are now aware of the vast opportunities offered by WeChat. A common question asked by some of my students is this: are there fast and easy ways to get sales on WeChat.  Indeed, WeChat is a lucrative and fast tool, otherwise, why would I be using it every day?  Today I shall reveal to all the 5 ways to get quick sales from WeChat with zero advertising:  1.  TIME-LIMIT SPECIAL DEAL Offer on your WeChat Moments a one-off special deal, like 85% discount. Ask them to share this news with their friends on their Moments and in their Groupchats.  You can also do a Message Broadcast on this special deal.  Last Monday 30 April 2018, I offered a 67% discount on my WeChat course in a Moments post.  Within 3 hours I received an enquiry for an in-house training for 11 persons.  I successfully conducted the training on  Friday 4 May 2018.  Time-limit special deal really works fast!  2. RECIPROCATION On 1 May 2018, I bought a seminar ticket to this Saturda

Before learning about WeChat, 90% of my students think that WeChat is a very slow tool. Compared with Facebook, LinkedIn and Whatsapp, adding friends on WeChat takes longer. But to me making WeChat friends is very easy.  Take me as an example. In April 2017, I had only 480 WeChat friends. Today (21 May 2018), I have 2,609 friends. There are many ways to quickly increase your WeChat friends, but I find this method to be the most effective. The method is not advertising but to share my innermost feelings on WeChat .  This is because most people are sick and tired of advertising and prefer to hear real voices. What can be more real and touching than your own voice? I send three to five messages a day on Wechat Moments, 1 to 2 messages to my group chats, and broadcast 1 to 2 messages a week.  Because of what I do, there is on average 5 people who want to add me as friends on WeChat every day.  This is how I add 1,600 friends a year. What do I share on WeChat that mak

From South China Morning Post Jan 2018 Tencent Holdings, China’s biggest internet company by market value, is on a collision course with Apple and Alphabet with its aggressive push into mini mobile applications, which allow users to bypass traditional app stores and run programs directly within its WeChat application. Tencent has re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat’s interface. It is now offering 580,000 mini programs after just one year of development, compared to the 500,000 mobile apps that Apple’s App Store published from 2008 to 2012, according to Hu Renjie, WeChat’s mini program director. “The mini program is a brand new product model which can seamlessly link the offline and the online together,” said Hu, adding that the mini program scheme has attracted 1 million developers. As well as bypassing the need for app stores, mini programs offer speed of access to users because they can be lo

It has become very common nowadays to read flyers and hear people saying, "Now you can enter the vast 1.4 billion Chinese market using WeChat".  In fact many trainers, myself included in the past, have told the whole world that if you too want to enter the market of China and Chinese, you have to use WeChat.  It seems very logical to use the bait of huge Chinese market to attract people to use WeChat.  Is this true?  In my earlier article (you can read it at here ), I wrote that if the only reason for you to use WeChat is to enter the market of China and Chinese, you better don't use Wechat.   This is because your monetary and selfish reason will soon be detected by the Chinese and they will detest you, not like you. It is like the Chinese saying that they want to enter the US market and so they start using Facebook and Whatsapp. But we know that the Americans don't want people to use these tools to try to sell to them, Americans want the Chinese to use these US

If your business derives 80% of its sales from WeChat, you are called a Wechatpreneur (微商), also called Technopreneur or Mumpreneur (if you are a stay-at-home-mum).  There are 8 ways that you can be a Wechatpreneur at ZERO COST:  Moments (朋友圈) . If you have more than 2,000 friends on WeChat, your Moments posts (if they are interesting and not just plain advertisements) will start generating comments and likes.  You post 3 to 5 Moments a day and people contact you via comments, or in the links or other contacts that you provide in the Moments posts Groupchats (群聊).   You form groupchats by gathering people who have shown interest in what you do. Your groupchats are very active with mini leaders and fans who support your Groupchat posts. Every day you are adding new people to the groupchats.  You are also forming new groupchats every day, some of which are sub-groups. By far Groupchats is the most common and effective to sell on WeChat FOC.  Message Broadcasts (群发）   You can sen