What's the best way to turn a weakness into a strength and sell it like hotcakes? The ancient Secret Art of War taught us that the use of deception is the most powerful way to change people's perception. Instead of avoid mentioning your product's weakness, mention all your weaknesses upfront. When you are open about your weakness, you convey the perception that you and your organization are honest and trustworthy. This puts you in a position to be more persuasive when promoting your genuine strengths. This stratagem of exposing your weakness can be used in negotiation. Your negotiating partner is likely to see you as more trustworthy if you mention your weakness upfront rather than having it to be discovered later. The same goes for direct sales. If your product is more expensive, say you're sorry that your company's offer may not be seen as generous for customers, but you have no choice but to mention the reasons why it is more expensive. In short, when
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com