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26 Apr 2015

Bump Up Your Sales by 60% with 5-Ways Sales Leverage

Everyone wants to increase sales, but few have a structured and systematic way to do so.  We know that sales come from customers, and customers come from prospects. So if we increase our number of customers and number of prospects, our sales would increase, right?  

Wrong!  Other than number of customers, how often your customers buy from you and their average dollar purchase are also important. Just look at Nokia: it used to have the most number of customers in the world, but those customers now don't buy from Nokia anymore and thus Nokia's sales just nosedived. 

In this articles we shall share with you the 5-Ways leverage that you can increase your sales:
  1. It starts with your Target Market, the market that you are targeting
  2. Next, you need Marketing Conversion to convert that Target Market into Prospects
  3. With Selling Conversion, you'll now convert your Prospects into Customers
  4. When they become your customers, you need to get repeat business from them, we called this Number of Transactions
  5. The Average Dollar Sale that you get from your customers will be the last variable factor that complete the sales cycle
Using the following illustration, you can see:

How I Increase My Sales by 60% with Just a 10% Increase:
                                                  Start            Increase       Outcome
Target Market                              200                 10%                220
                  x                                 x                   x                    x
Marketing Conversion                    10%                 10%                11% 
                  =                                 =                                           = 
No. of Prospects                           20                                       24.2
                 x                                  x                                         x
Selling Conversion                         25%                10%                27.5%
                x                                  x                                          x
                =                                 =                                           = 
No. of Customers                           5                                        6.6
                 x                                 x                                          x
No. of Transactions                        3                   10%                3.3
                 x                                 x                                          x
Average Dollar Sale                       $125               10%               $137.5
                 =                                 =                                          = 
Sales                                        $1,875                                  $2,995

From here you can see that there is a leveraged increase in sales: with just at 10% increase in each of the 5 lines, we have a 60% increase in sales

How do we double sales?  Just increase by 15% as follows:
                                                Start            Increase       Outcome
Target Market                              200                 15%                230
                  x                                 x                   x                    x
Marketing Conversion                    10%                 15%                11.5% 
                  =                                 =                                           = 
No. of Prospects                           20                                       26.45
                 x                                  x                                         x
Selling Conversion                         25%                15%                28.75%
                x                                  x                                          x
                =                                 =                                           = 
No. of Customers                           5                                        7.6
                 x                                 x                                          x
No. of Transactions                        3                   15%                3.45
                 x                                 x                                          x
Average Dollar Sale                       $125               10%               $143.75
                 =                                 =                                          = 
Sales                                        $1,875                                  $3,769

For fun, what happens when we double everything? Sales will increase by 3,100%  as follows:
                                                Start            Increase       Outcome
Target Market                              200                 100%               400
                  x                                 x                   x                    x
Marketing Conversion                    10%                 100%                20% 
                  =                                 =                                          = 
No. of Prospects                           20                                        80
                 x                                  x                                         x
Selling Conversion                         25%                100%                50%
                x                                  x                                          x
                =                                 =                                           = 
No. of Customers                           5                                        40
                 x                                 x                                          x
No. of Transactions                        3                   100%                6
                 x                                 x                                          x
Average Dollar Sale                       $125               100%              $250
                 =                                 =                                          = 
Sales                                        $1,875                                  $60,000

For details on how to work on the above, come for this best-selling course Winning Sales Strategies: 


WINNING SALES STRATEGIES
Outsell Your Competition and See Your Sales Soar
Date   :  29 April 2015 Wednesday 9 am to 12.30 pm
Venue : The Plaza 02-346, 7500A Beach Rd (inside Parkroyal Hotel building)   
Fee: $298 each, $199 each for 2 and above, $149 each for 5 & above
As a Sales Manager, Boss or Sales Executive, you worked hard and pride yourself for achieving the impossible in your business. Yet you find that you always have to fight against price competitors and customer loyalty is difficult.

Successful companies know that having Strategies that Win More Sales is the answer to your woes.
Make no mistake: winning is not everything, winning is the ONLY thing. You must first have winning strategies and train your sales team to win each and every time.

Centred around Asia Trainers proven coaching and training success cases over 26 countries since 1993, this course will give you everything you need to increase your sales PERMANENTLY...

*** This course qualifies for PIC (Productivity & Innovation Credit), where you can get 60% Grant. This means your net investment is only 40%. Hurry! Limited seats, register now!
Power-packed Contents Include:
  1. Only 3 Strategies: Low Road, Different Road or High Road
  2. How to compete with Lowest Price or Highest Price
  3. Creating Your Unique Selling Proposition in 5 easy steps
  4. Asia Trainers 5-Ways to Super Sales: Target Market, Marketing, Selling, Purchase Frequency and Average Sale Value
  5. Creating the Desire in your sales team to earn more
  6. How to Prospect Your Way to Millions
  7. Turning Objections into Sales impetus
  8. How to Close and When 
  9. Top 20 Ways to Get Repeat Business
  10. Top 10 Ways to Up Your Average Dollar Sale
  11. The Ultimate: Invest with Unlimited Marketing Budget 
Bonus: Proven Scripts to Overcome the Most Difficult Objections

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