(With Examples from Business, Politics, Management, Education, and Administration) “In the midst of chaos, there is also opportunity.” — Sun Tzu Every objection is not rejection — it’s simply a signal of resistance , revealing what the buyer (or person) fears most. The Art of War shows us that victory lies not in confrontation, but in understanding terrain, timing, and the human heart. 1. “It’s Too Expensive” The Fear: Losing money or making the wrong investment. Art of War Strategy: Attack by Stratagem — Reframe Value. “The wise general wins before fighting.” Instead of lowering price, change the battlefield from cost to value. Business Example: A consultant reframes: “This isn’t a cost — it’s your insurance against losing bigger later.” Education Example: A parent objects to tuition; the teacher reframes: “This isn’t about paying for learning, but for your child’s confidence and future readiness.” 2. “We’re Already Using Someone Else” The Fear: Disruption of s...
⚔️ How the Art of War Helps You Sell When There’s No Perfect Fit The Sales Dilemma We all know the rule: “Don’t sell what you have — sell what the customer needs.” But what if the customer’s needs don’t match what you offer? Do you walk away? Do you recommend your competitor? Or do you somehow create a bridge? This is where most salespeople struggle — and where Sun Tzu’s wisdom gives you the answer. 1. “Know Yourself and Know Others” – Find the Overlap, Not the Opposite “If you know yourself and know the enemy, you need not fear the result of a hundred battles.” — Sun Tzu, Chapter III Before you decide you can’t serve the customer, study both sides deeply: What is the customer really trying to achieve — not just the product they want? What hidden fears or constraints are shaping their request? What unique strengths do you possess that others can’t easily duplicate? 🔹 Lesson: Don’t match product to product — match purpose to purpose. Even wh...