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11 May 2018

WeChat Conversion

Among WeChat questions, I am often asked how can one broadcast his flyers and advertisements to the most number of people on WeChat.  Some people asked me how to increase their WeChat friends quickly so that their advertisements can reach out to the biggest number of people in the shortest time.  There are 2 fundamental issues to address here: Conversion and Reach.

Conversion is the number of people that you can convert from WeChat friends to your prospects or customers.  For example, if I have 2,500 WeChat friends and I close 2 sales from my WeChat posts, my conversion rate is 0.8%.  Reach is the number of people that I reach.  Using the above 0.2% conversion rate, if I can increase my WeChat friends to 5,000, I can reach 5,000 x 0.2% or 4 people.

So the question is how do I increase both my Conversion and Reach on WeChat?

Today let's look at Conversion first assuming the same number of Reach. To increase Conversion you have to increase either or both the quality of your Reach and Conversion.  Needless to say, if your WeChat friends are of high quality that like you, your Conversion will be higher compared to another that person has a low quality of WeChat friends.

So the first thing to do to Increase WeChat Conversion is to have high-quality WeChat friends.

The second thing to do is to Increase the Quality of your Reach.  As we know, the most effective marketing is where people are not told to buy but are motivated and inspired to buy. this is called sell without selling. Just look at the various branding advertisements done by McDonalds' and Oppo and you will know what I am talking about.  On the other hand, plain advertisements touting how good Oppo R15 is are seldom seen because they are simply not effective.

So the Best way to Increase the Quality of Your Reach is to have Messages that Inspire and Motivate people to buy, not advertisements. 

How to write Messages that Inspire and Motivate People to Buy?  Message to me or wait for our next article on this.

Written by Andy Ng, Business Coach and Trainer of WeChat and other sales programs.  The next 4-weeks WeChat Sales Coaching Program starts from May 22, 2018.  It is on 4 Wednesdays 2 to 5.30 pm on May 23, May 30, June 6 and June 13.  The special fee of $599 for one person or $399 each for 2 persons is available for people that are already familiar with WeChat.  If you want to learn the power of WeChat and its 28 unique features, come for our Power of WeChat course on next Tuesday 22 May 2 to 5.30 pm.  Special 67% discount at only $99 (vs usual $298) applies to all readers of this post.  Text to Andy at 8201-4347 for details. Thank you for reading this article. Related articles on WeChat (click on the title to read)