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23 May 2018

Getting Real Business from WeChat is About This

I was at Suntec on 21 May 2018 with 2,500 people at IMDA event: Singapore Digital Industry seminar. Digital is now the priority of our government.

WeChat is, of course, a digital economy. The question is how and when are you getting real business from WeChat?

First, you need to build up your base of contacts on WeChat. To do meaningful marketing, you need to have at least 1,500 WeChat contacts

Next, you need to build up your fan base on WeChat. A fan is a contact that responds to your posts on WeChat 50% of the time. So now go back to your Moments posts and tag those friends that click like and comments on your Moments posts

The 3rd step is to communicate deeper with these WeChat fans via message broadcast.  You can invite them to join your Groupchat which is a special group where you can provide even more value to them.

Note that the key to WeChat Marketing is via deep and regular contacts. It is about adding value to people's lives, not promoting yourself. It is not about advertising to your contacts. If you are not sure what value to offer to your WeChat contacts and fans, ask me. To-date, I have offered more than 50 advice to my WeChat class students on what value to offer. Let me know. Thanks.  Related articles on WeChat (click on the title to read)

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