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The 13 Most Popular Low Cost High Value Things to Give to People

Whether you are in management or sales, one of the most powerful ways to get people to follow you is to give people things that are low cost (or even zero cost) to you but high perceived value to them.  The 13 most popular such things to give to people include:
  1. Service, especially service that has a high perceived value.  Like we often give to our selected prospects a free Training Needs Analysis or Business Diagnostic session worth $298.  Do not give free service that you normally charge people, for this will cheapen your image
  2. Buy 2 Get 1 Free.  This beats 20% or 30% discount, for there is a high perceived value when people can get more without paying
  3. Praise, especially sincere and specific praise from the heart
  4. Acknowledgement and Validation, as most people see this as their worth
  5. Apology, especially when you may not be in the wrong, but you are the first to apologize.  People do appreciate your humility and seriousness when you apologize
  6. Ideas that can help them immediately. Like we often give to our clients 3 business ideas worth $999 in 3 key areas: sales, people management and operations
  7. Extended Warranty
  8. Guarantees that remove their number one fear. Like employees' number fear is job security, a manager can give them a 2-year contract renewable for minimum 2 years.  Salespeople can give to their prospects a money-back guarantee, or better still, financial compensation if the product or service does not suit their needs
  9. Sweet Memories, for most people like to re-live the good times again
  10. Always Contactable Support, for people like to have the feeling that you are always there for them
  11. Love, the sincere, pure kind of love, read here for details
  12. Laugher and Joy, for our world has too much stress. 
  13. Free Trial, for this is the most risk-free option for people.  From now until 15 September, we are giving out a free 2-hour training (at your premise) for companies on the popular topic "Stress Management" worth $999, limit to 2 sessions a month.  Email to andythecoach@gmail.com or text to 8201-4347 for your limited slots. 
By Andy Ng of Asia Trainers, details of training programs on sales, management and executive skills are at here. Related articles:
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