Skip to main content

Outsell Your Competition with 7 Successful Selling Strategies

Everyone wants to get more business, but with the economy still slow now, what can you do to pull ahead?

If you try to pull business away from your competitors, you have to be prepared for a price war.  Another way is to poach the top salesperson or sales manager from your competitors with high salary.  This is fast and furious, but it too starts a talent war.

How about going all out with aggressive marketing to get new prospects?  This again puts you head on with your peers, who can always retaliate easily with even more marketing budget.  The issue is how long you can last.  

If the above does not work, what can you do?  We believe that the solution lies in Successful Selling Strategies. This means that you must do things strategically and systematically.  There are total 7 Successful Selling Strategies:
  1. Service to Others as the Highest Strategy.  This is because people don't buy goods and services but good feelings and solutions to their problems. 
  2. Instead of Fighting on Product, why not use People as the winning edge?  Get people to be more connected to you is more effective than getting products that people don't feel for you.  Like Apple vs. Nokia
  3. Instead of fighting on price, Placement Strategies will be easier to implement.  Of course the best placement is always in the mind. 
  4. To get high customer satisfaction, you need to Customize Your Benefits to Make your Products Meaningful to them.
  5. To get people to buy, use the proven SPIN model: Situation, Problem, Implications and Needs/Payoff
  6. If customers are still not moved, give them an Irresistible Offer that No One Can Resist. 
  7. Finally, move your customers Up the Ladder of Loyalty and create Raving Fans that Sell for You.
By Andy Ng, whose sales courses have produced into a DVD called "Magnetic Selling".  Details of sales and other management programs are at here.

Comments

Popular posts from this blog

If Not You, Who Else?

I learnt this very powerful 5-word phrase from Singapore's highest ever box-office movie ever: "Ah Boys to Men II". In one scene, the recruits were about to start their 3-day field camp.  Their Officer-in-Command asked them, "Before we moved out, anybody not feeling well?"  All the soldiers replied loudly, "No Sir!!!" "Gentlemen", continued the Officer, "Every time the training gets tougher, one thought comes to your mind, 'Why Must I Serve National Service?' "My answer to you is, 'If Not You, Then Who Else?'" Wow!  What a powerful phrase!  If Not You, Who Else may mean: You are the most suitable person, and we can't find anyone better than you.  This is appreciation at the highest level How can you push this responsibility to someone else? I am making a request to you specifically, please don't reject my request Can you find me another person more suitable than you? Please refer me anot

Kindness as a Way of Life: How Kindness can Reward You 6 Times Over

Kindness as a Way of Life by Andy Ng Kindness is a universal language that transcends cultural boundaries, enriches human connections, and has the power to transform lives. It goes beyond mere acts of charity or random good deeds. To me, kindness, when practiced as a way of life, becomes a profound philosophy that can shape our interactions with others, the world around us, and even our own well-being. In this article, we will explore the multifaceted aspects of kindness as a way of life, touching on non-violent communication, the limitations of traditional charity, the potential harms of helping, the deliberate cultivation of kindness, and the incredible rewards it brings. 1.       Non-Violent Communication Non-violent communication (NVC) is a key component of practicing kindness as a way of life. Developed by Marshall B. Rosenberg, NVC emphasizes empathetic communication that seeks to understand and connect with others on a deeper level. It encourages active listening, empath

New Age Mobile Numerology

Many people look at 'mobile number change luck' with skepticism, they say, how can just one simple mobile number change create so many changes in a person's life?   Also, the mobile numbers are given to us by random by the telcos, how can our fate be assigned by the telcos at random? Besides, isn't it true that our lives and fates are determined by birth and what we do, how can a small mobile number, which is a modern invention, have any effect?  How about people in the past without mobile numbers?  You mean they don't have a life without mobile numbers, right? One more thing: you cannot just change your mobile number and expect your life to change. If this is so, wouldn't everybody be rich just by changing their mobile numbers? Finally, isn't this kind of fortune-telling thing more of psychology and blind faith than science?   If so, how can we trust anything that is not proven and not science? Today let's resolve all these doubts and I welcome your co