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15 May 2014

Jump into the Bandwagon of Successful Selling Strategies

Note: Successful Selling Strategies seminar is now on 17 July 2014 Thursday 9 am to 12.30 pm.  Details at here.

Everyone from Facebook to Google and Apple are jumping into this bandwagon of Successful Selling Strategies, which are summarized as follows:(source from here)
  1. Your salespeople are the solutions to increasing sales, not more advertising or image building.  All Apple Stores (not to be confused with Apple Resellers) staff undergo 3-months of intensive training before they can attend to walk-in customers.  How about you?  When was the last time your salespeople attend training?  2 years ago?  Take advantage of PIC claims and sign them up for sales training now!
  2. Content is king, context is emperor.  Yes, content is important, but what is more important than content is context, how do you customize and contextualize your content to the local market?  
  3. Customer satisfaction is worthless, customer loyalty is priceless.  No point satisfying your customers because you can't win by making them happy, you only can win by exceeding their expectations, that's how you can repeat business. Apple's iPhone 6 is one good example.  (orders are being placed in the black market now)
  4. Leadership by Management is outdated, Leadership by Salespeople is evergreen.  Get your salespeople to lead the company by doing the impossible, that's right, sell the impossible
  5. If you build it, they will come. Yes, build your supply in advance, supply here includes goods, capacity and sales team. Get more salespeople out in the market and you'll win over business from your competitors.  Look at Google, they have so many re-sellers out and they have a huge team in Singapore too. Whether you're building your sales now or waiting for sales to come, learn from the experts.  Related articles on sales:

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