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How People Make Losses on Training

My previous article on how to make money on training drew a response from one person who commented that 'Isn't making money from training the norm?"  I replied him, "No". 

From our experience in training since 1996, most people lose money on training.  In fact many companies do training because the training fee is subsidised by the government's PIC scheme.  They just want to 'take advantage of government's money'.  Few of them know how to apply the benefits of training (click here for the 7 ways to apply benefits), left alone make money on training.  One may attribute this to the high stress that companies people have (unless they know how to reduce stress).  There are 5 reasons for this:
  1. Most companies do not consider training as an investment but just an expense.  Since they didn't expect to have any return, they are very happy to have spent money on training.  This is the same as some companies considering marketing as an expense and never expect to profit on marketing. 
  2. Trainees are not told that they must apply the training materials into the workplace. Without application, how to have returns?  Read our write-up on how to apply training into your workplace effortless.  
  3. Too High Training Cost.  Like my client who paid US$1,500 to learn a Sun Tzu Art of War course on management found it 'almost impossible' to apply the learning as the course was found to be not practical enough.  So the wise thing to do is go for those more affordable training, like these
  4. Training Cost Too Cheap. Ironically too cheap training makes people take training casually and not learn seriously and thus there will zero application. Some companies confided to us that the government's WSQ 90% funding make training too cheap!
  5. Do not Know How to Apply Learning and How to Make Money on Training.  We have created a simple 3-step way to make money, read here for details.  
Written by Andy Ng, whose courses have now travelled to Sri Lanka. Click here for lists of seminars.  Related articles:

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