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iPhone 6 Success and You

The iPhone 6 has been declared a success by experts since the day it was officially launched.  There are 6 success factors of iPhone 6 that you too can copy to your business, even if you are not from Samsung:
  1. Sell to a Already Hungry Market.  The market is hungry for a bigger screen phone, especially those bigger than 5 inches.  The iPhone 6 Plus with 5.5 inches has huge potential demand as many people that bought Samsung for its bigger screen were disappointed with it and are ready to switch anytime.  Your application: Attraction Selling is better, sell to people that already want to buy is the best
  2. New Software never seen before, namely the iOS8.  Unlike Samsung Galaxy Note 4 which is still using the 1.5 years old Android 4.4, Apple has a totally new software.  Your application: Improve your personal software, which is your core soft skills like problem solving, thinking and persevernce.
  3. Competitive Pricing. Apple's pricing is just US$100 higher than Samsung, and this gives people a premium yet affordable perception.  Your application:  Never price too low or too high
  4. Bigger than Bigger.  They are selling a dream that is bigger than bigger
  5. Get Competitors to Help You to Sell.  Samsung launched its Galaxy Alpha 4.7 inch aluminium body smartphone on 3 September, and this actually helps Apple to secure its position as 'the real thing'.  Instead of fighting with your competitor, you can actually leverage on them by being one step higher, in this case having the new iOS8.  Your application: Work with people, not against people
  6. Get the Market Rumours Out to Create Buzz.  Market rumours have been circulating since July and this actually helps Apple to create a buzz never seen before.  How can you too make use of iPhone 6 buzz to create buzz for your business?
By Andy Ng of Asia Trainers, training courses at here.  Related articles:
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