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24 Mar 2014

Making a Difference as a Salesperson in 7 Ways

A salesperson should be proud of his work, he need not hide his title under other 'more glamorous' titles like Advisor, Consultant or Marketer.  This is because all businesses start and end with sales.  Without salespeople, there is no need for any other person in the company.  But understand that not all salespeople are the same, and you must make a difference to the customers, not make a difference just to be different.  There are 7 ways that you can make a difference to your customers:
  1. Adding Value to Customers Even When They Don't Buy.  
  2. Giving Referrals to your Customers
  3. Help the Customer to Save Money, Time and Energy 
  4. Make the Customer and his Team Happy, Free of Worry and Delusion
  5. Make the Customer a Hero
  6. Be There for Him When He Needs You Most, Disappear When He Doesn't Need You
  7. Love Him by being kind, joyful, calm and understanding.
Remember, if you don't make a difference to your customer, you are no different from other salespeople in the market.  Making a Difference (MD, not MAD) is not about offering the lowest price at the highest quality and the fastest delivery.  Nor is the MD Salesperson providing the best entertainment, for you are not an entertainer.  It is also not about you providing the most service, especially services that are way beyond the core of what you're doing.  This is because a salesperson is NOT a Service Provider, but a Service Provider that Sells.  Everything in business starts and ends with sales, so all salespeople must be selling or they are simply redundant.  

By Andy Ng, Sales Coach and Trainer at Asia Trainers, details of Successful Selling Strategies and How to Close Every Sale courses are at here.  Other related sales articles:

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