Unconventional Management Gives Unconventional Profits

I love unconventional management: the management ways that only those people that never study management do.  People like Larry Page, Steve Jobs, Mark Zuckerberg and Sergey Brin all never went to MBA school, they are just computer nerds that know nothing other than computer programming.  Yet the companies that they lead - Google, Facebook and Apple - are one of the world's most admired employers.

Indeed unconventional management leads to unconventional profits.  The 7 areas of unconventional management includes:

1. Never hire the best people available in the market, hire the best not yet available in the market. Only in this way can you grab talents before your competitors. Never hire people that look for a job, hire people when they're still in schools or never think of changing jobs
2. Smart creative people are what a company needs, not just smart people.  People are creative when they do things in their own ways even when they're not left alone. Some people called them rebellious, but you can see from the values that they hold that they are not rebellious but great thinkers and revolutionary people.  A person like Steve Jobs is a good example
3. User first, customer second. Most companies treat paying customers like kings and if users are not the paying customers, they are usually treated like dirt.  Not in Facebook.  Over 98% of the 1.4 billion people that use Facebook everyday do not pay a single cent to Facebook, yet Facebook has their interests at heart in whatever it does
4. Focus on Return on Energy, not Return on Investment. Return on Energy will be what comes out from what you do, whereas Return on Investment is what profits you make from what you do. Unconventional management does not look at profits from a single project or period because they know that profit is not made from this way alone.  Profit is made from creative ways of doing things.  Like Android gives little return on investment to Google, but it makes smartphone commonplace as over 83% of the world's smartphones are now powered by Android free operating system
5. People Don't Fail When They Make Mistakes, People Fail When they Don't Give Their All.   Google did not punish people that created failed products like Google Video but instead deployed them to other areas where their creativity can flourish
6. Real Testing is the Market, not in customer surveys.  Steve Jobs never did any customer surveys before he launched the iPad in 2010, because he knows the real test is in the market
7. You don't look at the competition and do it better, you look at the competition and do it differently.  What Steve Jobs said in 1982 is always practised in Whatsapp, Tumblr, Instagram, Linked-in, Amazon, Facebook, Google and Apple. 

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