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26 Jan 2014

Can Your One Staff Can Serve 9,000,000 customers Everyday like Whatsapp?

Shocking statistics: the world's top 3 instant messaging services with people efficiency as follows:
  • Whatsapp: 450 million actives users, employs only 50 staff to handle 50 billion messages daily;
  • WeChat: 600 million registered users, employs 20,000 staff;
  • Line: 300 million registered users, employs 5,000 staff;
Here's how Whatsapp managed to be so productive employing only 50 staff to serve 450 million customers daily:
  1. Very Simple Product with little or no variation (no premium version).  In fact Whatsapp simple product makes it the most used product (as compared to WeChat).  Many people including myself use Whatsapp for its no-brainer style that gives reliable results
  2. Systematize operations with each person well trained (employs no intern or inexperienced staff)
  3. Full computerized operations with all 50 people working round the clock in shifts.  In this way no problems can be left undetected and solved immediately and there's no need for meetings at all
The best of all, Whatsapp is a standalone company that is profitable as unlike others, its services is not free (one-time US$0.99 for iPhone and yearly US$0.99 for Android users).  What's more significant is that there are very few breakdowns and complaints about its services.  To top it all, this tiny company rejected take-over by Facebook offering US$1 billion as it reckons that money is not everything.  There are definitely many things that we can learn from this tiny company.  To learn how to maximize sales like McDonalds, read my other blog at here

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