Yet wisdom from over 2,000 years of ancient civilisation including Sun Tzu Art of War, Zhuang Zi, Confucius, Lao Zi and Sidharta Gotama 'Pali Canon' told us that at the end of the day, the winner is the one that wins EVEN WHEN HE DOESN'T FIGHT. In fact smart companies like Facebook, Twitter, Google and Apple know and practised these No-War Strategies. In particular, Facebook is a latecomer in social media but they did not go out to fight head-on with pioneers like MySpace and Friendster. Instead Facebook created a perfect photo-sharing and time-line platform that worked with MySpace and Friendster users and in the process, made the competitors obsolete.
In business and management, there are at least 20 ways to apply Win Without Fighting philosophy:
- Go with the Flow of things like be part of the trend instead of fighting against the tide
- Go High, for higher level have fewer competitors. In sales, go high could also mean to straight to the decision-maker instead of to the buyers
- Win People's Hearts, for people think with their heads and act with their hearts
- Pull instead of Push. Pushing seldom works because people like to resist changes. Instead pull (attract) people over to you
- Stand Out
- Persuade, Influence and Negotiate instead of Arguing and Fighting over differences in opinions
- Strategize, Plan and Review and you'll be on top of things
- BE-DO-HAVE: Be the Person first, and you'll do the necessary things and Have the results
- Leverage on other People, like strategic alliances and host beneficiary
- Work with People
- Prepare for the Worst, and your plan will prevent problems from happening
- Kill with a Borrowed Knife, i.e. use other people or things to 'kill' your enemy. Like in sales, overcome the customer's objection by presenting the objection as the reason to go ahead
- Align with Other People's Strategy, and they'll come to work with you
- One-Stop Solution - there's no need for people to look elsewhere as you have all the solutions
- Indirect Attack, like the best way to cure sickness is to be healthy in your mind
- Ask Questions instead of making statements. In this way, you'll get the answers that you want
- Lose first so as to gain later. Like apologizing even when you're not in the wrong will score you marks in people's emotional bank account
- Know Yourself, Know Others and you'll know how to win others without fighting
- Make Friends or Families, for blood is thicker than water and people seldom fight with friends
- Wait for a Better Timing. When conditions are ripe, you'll be able to win easily without a fight. This is especially so in investments and looking for job or for the right candidate. When the student is ready, the teacher will appear.
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