5 Questions to Sales Success

To sell well in any market, the key is to ask and answer 5 questions well. The 5 questions lead from one to the other. Note that in this fast-paced business climate, you must be ready to be wrong and don't defend your answers if you think they're wrong. Change your answers fast by taking the right action and you'll be on the road to success. The 5 Questions are:

What is your Specialisation? Type of customer? Product or service? Geographical area? For us, we provide effective training on sales and management for companies in Singapore and the region.
Differentiation: How are your products and services different from others? In what ways they are superior? For us, our training programs focus on easy to remember key points and practical issues. In fact we don't train but coach people in our courses, leading to participants feeling their burden relieved.
Segmentation: What are your very best customers, the ones that appreciate your areas of specialisation and differentiation? Can you describe them in details like size, income and demographics? For us, our best clients are those that want to apply immediately what they learn, and they are usually companies with less bureaucracy and more pro-active.
Concentration: What can you do to focus all your marketing communication and sales efforts to serve your best potential customers? To us, it is through daily articles at our blog (www.AndyNgTrainer.blogspot.sg) and weekly e-newsletters.
Positioning: What words do you want people to use when they talk about you? How are you positioned in their minds? Is your name the first one they recall when they think of your products and services? For us, they recall us easily as our articles always reach their emails week in week out.

By Andy Ng, Chief Trainer at Asia Trainers. For those that want to get a headstart in their sales, come for Successful Selling Strategies, Selling Ice to the Eskimos, Winning Sales Strategies, Sales Success System and Sales Power. Details of the course are found here. Related articles:

Comments

The Secret Under the Mattress: Why would a 79-year Man Bet So Big on 4D?

It was 2007 when we discovered his secret. While moving my father’s mattress, we found them: heaps and heaps of Singapore Pools 4D tickets. They were stacked in layers, a paper trail of lost hopes. What shocked us most wasn’t just the volume, but the stakes. He wasn’t betting a few dollars for fun. He was punting hundreds of dollars per draw—nearly ten times a month. At the time, my siblings and I were furious. Our father was a 79-year-old retiree. We wondered, with a mix of anger and confusion, why a man at his stage of life would need to win such "big money." What was he going to do with the money? We saw it as a reckless habit, a sign of poor judgment in his final years. Some of us would say, "If I were to give him money to buy 4D, why don't I use the money and buy 4D myself? At least I have better discipline". It has taken me two decades, and the experience of raising my own three grown-up children, to finally see the truth that was hidden under that matt...

Have You Found Your Sun Yi and Teresa Teng?

I n the long, unfolding history of the Chinese-language music scene, "The Moon Represents My Heart" 月亮代表我的心 stands as an unsurpassable milestone. Yet, the journey of this globally renowned masterpiece, a song that would eventually captivate the world, was fraught with setbacks: it was once dismissed as "trash" by its own creator and tossed into a wastebasket, later suppressed by official policy as a "banned song ," and initially failed to gain any traction when performed by two different singers. The dramatic turnaround in this song’s fate is not merely a musical legend; it offers a profound life lesson: the greatest stroke of luck in life is not about how perfect you are, but about encountering the "right people", those who truly understand you, support you, and help you realize your potential, at exactly the right moment. I. The First "Right Person": A "Talent Scout" Who Recognizes Your Worth In the early 1970s, composer T...

How to Use Zoom Cloud Meetings Effectively

(Read also How to Secure Your Zoom meeting ) Other than Zoom Cloud Meeting, you can use other video conferencing platforms like Google Hangouts, Skype and WeChat Video Conference. Zoom is the most popular because it is free and is easy to use, especially on the phone . Here's how you can use Zoom effectively: Use a laptop, not your phone or tablet, especially when you are hosting a meeting. On a laptop, you can see everything: the PowerPoint screen that you are sharing, video of all participants and the group chats. You can easily type on a laptop and this is useful when you are translating or doing detailed explanations. The host of the zoom meeting should mute everyone at the settings and only unmute them when they speak. Participants can indicate that they want to speak by raising their hands before speaking Use earpiece or headsets or wireless earbuds so that you have a better concentration of the voices in the meeting and not be d...

Business and Money Tips

Search This Blog