To Sell is Human: Selling is Moving People

Yes, everyone is a salesperson, because selling is moving people. Most people are in non-sales selling, that is, they are not doing sales as their main job, like an insurance agent. But most people are in jobs that involves communication, influence and persuasion, and these are nothing but sales. We at Asia Trainers call these sales job as Moving People.
Myths and Truths of Moving People:

Moving people is not about getting your way with others but about helping others get their way. You too will get your way when you help others get their way. As what Zig Ziglar said, "You can get anything you want in your life as long as you help enough other people get what they want".
Moving people is not about how much conviction you have, but how much people feel about your conviction. As what Andy Ferrari Norman said, it is not about convincing people but about conveying your ideas in ways that make people be convinced by themselves.
Moving people depends more on the creative, heuristic, problem-finding skills than reductive, algorithmic and problem-solving skills. You need to think and do out of the box to move people, as a trick that has been used before will be hard to work again.
From caveat emptor to caveat venditor. We have moved from a world of caveat emptor (buyer beware) to caveat venditor (seller beware). This is because buyers now know more than vendors and it's more likely that buyers mislead vendors than the other way round. So to move people you have to be aware that the other party may mislead you!
From Alignment to Attunement. Yes, being aligned to the buyer's goals is no longer enough to move people now. You need to attune to their deepest aspirations as well. One of the best way to move people is to let them know of the challenges that they themselves may not be aware of. Better still, solve the challenge for them. This must surely move people.

In short, moving people is the highest level in selling. To sell is to move people.

By Andy Ng, Sales Trainer at Asia Trainers, details here.

The Secret Under the Mattress: Why would a 79-year Man Bet So Big on 4D?

It was 2007 when we discovered his secret. While moving my father’s mattress, we found them: heaps and heaps of Singapore Pools 4D tickets. They were stacked in layers, a paper trail of lost hopes. What shocked us most wasn’t just the volume, but the stakes. He wasn’t betting a few dollars for fun. He was punting hundreds of dollars per draw—nearly ten times a month. At the time, my siblings and I were furious. Our father was a 79-year-old retiree. We wondered, with a mix of anger and confusion, why a man at his stage of life would need to win such "big money." What was he going to do with the money? We saw it as a reckless habit, a sign of poor judgment in his final years. Some of us would say, "If I were to give him money to buy 4D, why don't I use the money and buy 4D myself? At least I have better discipline". It has taken me two decades, and the experience of raising my own three grown-up children, to finally see the truth that was hidden under that matt...

Head Bleeding when the Chair Falls

The Weight of Silence: What Were We Really Arguing About? My earliest memories are punctuated by the sound of shouting. In 1970, when I was barely 6 years old, I stood as a small witness to the fierce quarrels between my father and my late eldest brother Kah Yang (he passed away in 1971 at the age of 17). As I grew up, these contradictions became the soundtrack of our lives, usually centered around our family's shoe shop and clothing stalls in Chinatown. In the court of family opinion, the verdict was almost always the same: my father was "wrong." He was judged as a man who didn't fulfill his role, who wasn't "burdening" enough for the family’s success. But as I look back from the vantage point of 2026, I have to ask: Was that actually true? Let me finally put to rest what my father did right: the truths that were buried under decades of criticism: Unseen Labor: He worked grueling, long hours. I remember him hauling boxes of goods and equipment to set u...

Business and Money Tips

Search This Blog